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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#81

AI feels like “quick and cheap at the cost of quality” so I completely get why consumers would dislike it while business people love it.

I think this is the real issue. Consumers love shiny cool stuff, but they don't like Clippy the paperclip. They like Siri when it helps but they don't like Siri when it impedes them.

What a conundrum! Why oh why are consumers reacting this way?

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#82
post #17

Earlier quoted context omitted.

[flagged]

> Rich people are stealing all the jobs. The AI promoters are themselves saying these things because it is the positive case for their business, that other businesses can pay them for AI services that are cheaper and better than keeping existing jobs. > Speaking at the Capital Framework for Large Banks conference at the Federal Reserve board of governors, Altman told the crowd that certain job categories would be com…

You should've seen what the internal combustion engine did to the horse and cart industry.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#86
post #76
post #60

Earlier quoted context omitted.

The real thing i think people forget is that humans actually value time and effort from other humans. AI is often used by people who want to do neither and that's really what it boils down to. Ask yourself, would you like to receive a christmas or birthday card with a personalized message or something produced you know was 100% produced by AI bot - even better when it has a hallucination in there.

But that's the rare exception. Almost nobody prefers an artisanal chair over one from IKEA, especially when they see the price tag.

There is a distinct difference between a chair and a communication (birthday card, letter, email, whatever) about some personal life event

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#87
post #13

This is the problem with all of the recent “AI” crap that has been shoved into our devices. We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face. Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively…

I've seen multiple examples of software with good working ML solutions toss them aside for generalized AI with worse results. The real shift here is an attempt at the "one input for everything" user interface without understanding there's extremely few use cases where that's actually the best interface for users.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#88
post #6

Oh no. It can't really be because "AI" frequently means "we fire employees to make more money. And by the way, we don't actually care about quality". Right?

That mentality existed well before AI. See out-sourcing.

> That mentality existed well before AI. See out-sourcing.

Consumers love outsourced call centers, don't they?

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#90
post #30

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

That’s why it’s so perplexing as a consumer when AI gets pushed so hard as if it’s a feature. Consumers don’t care what code your devs use, what cloud platform you deploy on, so why should they care about AI in your product? AI is not a feature; features are features tell me about those.

I believe the issue here is that, simply due to how these products came to market, "AI" is extremely vague, and slapping "AI" on every single thing makes it almost a negative signal for quality.

For most users "AI" probably just means "chatbot" - and that's not compelling, because they can already access a chatbot, why would they want one in every product they use?

The more advanced features / workflows that LLMs can enable are kind of opaque if your points of reference are the ChatGPT web interface and summaries of search results on google.com - one reason that "agent" or "harness" have become useful jargon is that it distinguishes the tool we use and what it can do from the tech that backs it.

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