> Commercial produce today is both less flavorful and markedly less nutritious than what our great-grandparents ate. Outside a home garden or a farmer’s market, the modern consumer can’t taste truly fresh produce. In our pursuit of endless abundance, Twilley explains, we have lost “diversity and deliciousness.” Yup. Turns out, the varieties that do best in climate controlled greenhouses aren't the ones that have much…
Farmers markets (at least locally for me in California USA) are a bit of a crap shoot. They've become popular enough that one has to be discerning because some are infiltrated by people simply reselling goods from warehouse stores, though the boutique varieties of produce are pretty much guaranteed to be authentic and if one is lucky some regular produce is much cheaper than even discount grocers.
Obviously there's exceptions for stuff that's out of season or doesn't even grow in the country - but they do a darn well job at ensuring everyone plays by the rules.