This gets worse with each iteration.
Redesigning the Windows Logo
81–90 of 149 posts
Re: Redesigning the Windows Logo
#82Heh, the phrase "Authentically Digital" neatly sums up what I like about the Metro UI. If Windows Phone wasn't so locked down, I would get one just because it's the best looking option by far right now.
As for the logo, I think a flag shape would be better than the window shape they have. It feels a little bit generic and almost self-parodying. That said, I definitely see where they are coming from, and it does fit in with their new Metro UI aesthetic.
Re: Redesigning the Windows Logo
#83In the nicest possible way, I'm actually bored of this metro look already and it's not even released yet.
I find that logo boring, some squares with a warp on it. I know it doesn't have to be over complicated but I don't think there is any imagination there at all.
The blue is not very strong either, the branding it quite weak.
Just my opinion, which I am entitled to before anyone starts giving me grief!
Re: Redesigning the Windows Logo
#84Paula asked us a simple question, “your name is Windows. Why are you a flag?” I have never really asked myself that question as a consumer. I have never felt "confused" that the logo is NOT a window. I have just generally liked Windows, the operating system, and have become fond of the brand after 15 years of use. This assumes that your logo MUST be a literal representation of your name. I'm curious to know why. With…
It’s a little more than just the opinion of someone named Paula, http://en.wikipedia.org/wiki/Paula_Scher
Re: Redesigning the Windows Logo
#85"By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.)." Is "materiality" code for "skeumorphism"? Either way, it's a big middle finger to Apple.
One noticeable thing, tho not jarring, is how the window panels have vanishing points but the bars (cross) do not.
Oh boy I hadn't noticed that but now that you point it out... I hope they don't change it so I can point it out to people
Re: Redesigning the Windows Logo
#86Paula asked us a simple question, “your name is Windows. Why are you a flag?” I have never really asked myself that question as a consumer. I have never felt "confused" that the logo is NOT a window. I have just generally liked Windows, the operating system, and have become fond of the brand after 15 years of use. This assumes that your logo MUST be a literal representation of your name. I'm curious to know why. With…
It's a stupid question. Logos aren't depictions. They're icons meant to represent something, not describe it. I never questioned the old logo. I actually liked it a lot more than the sad attempt at modernism they're announcing in this article. It's disappointing that Microsoft doesn't seem to understand this essential design rule. They should read Paul Rand. “Should a logo be self-explanatory? It is only by associati…
The design was by Pentagram, not Microsoft. They are certainly more than familiar with the work Paul Rand…
Re: Redesigning the Windows Logo
#87Hmmm, I think I've seen it somewhere. Indeed: http://stocklogos.com/topic/past-and-future-famous-logos
Wonderful page, laughed alot. Firefox 2012 logo with meteorite crash and then 2050 with an all water covered globe.
Re: Redesigning the Windows Logo
#88"By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.)." Is "materiality" code for "skeumorphism"? Either way, it's a big middle finger to Apple.
One noticeable thing, tho not jarring, is how the window panels have vanishing points but the bars (cross) do not.
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Re: Redesigning the Windows Logo
#89Yeah! Let's use the flag of Shetland so ... people won't confuse our logo with .. a flag?
Um?
Granted they didn't pick the flag of big country like Sweden or anything, and if Shetland, Calais and Pärnu, Estonia, as well as Iceland in the past, were already using it, why couldn't Microsoft?
On a more serious note, there's lots of valid criticism on this logo, the TM and (R) are clutter, their "Metro style" is not supposed to have perspective, and the font isn't particularly anything either.
But then, it's not my logo :)
Re: Redesigning the Windows Logo
#90Other than the color, it's a decent new logo.
There is, however, one huge flaw: separated from the wordmark, the icon is flaccid. It looks like they were aiming for Apple-like minimalism in both color and form (which isn't to say that Apple is the only company allowed to practice minimalism), but "a skewed, doubly-bisected square" simply isn't distinctive enough to be iconic. I really hope they iterate on it for Windows 9.