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Redesigning the Windows Logo

windowsteamblog.com

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Re: Redesigning the Windows Logo

#61

Post by devindotcom »

m0nastic wrote: post #26

I've never seen the original Windows 1.0 logo before (or maybe it's just been so long that I've forgotten), but I actually think that's far and away the best logo they've ever had.

Yeah, I don't love the type, but when I saw that, I was like, hire THAT guy again.

Re: Redesigning the Windows Logo

#66

Post by cbr »

sabret00the wrote: post #45

Is it really legal to Trademark such an image? There must be a thousand prior iterations of such a thing.

A thousand prior iterations in the Operating Systems market? Trademarks are specific to markets; that's why UPS can have the color brown but non-shipping-companies can also use brown.

Re: Redesigning the Windows Logo

#67

Post by cpeterso »

I think they should have retained the distinctive red/green/blue/yellow colors of the Windows logo. And skipped the parallax.

The Metro look has lots of flat, colorful squares that are just crying out to become a Windows logo. See this Windows 8 screenshot, for example:

https://en.wikipedia.org/wiki/File:Windows_8_Developer_Previ...

Re: Redesigning the Windows Logo

#68

Post by artursapek »

zaidf wrote: post #38

Paula asked us a simple question, “your name is Windows. Why are you a flag?” I have never really asked myself that question as a consumer. I have never felt "confused" that the logo is NOT a window. I have just generally liked Windows, the operating system, and have become fond of the brand after 15 years of use. This assumes that your logo MUST be a literal representation of your name. I'm curious to know why. With…

It's a stupid question. Logos aren't depictions. They're icons meant to represent something, not describe it. I never questioned the old logo. I actually liked it a lot more than the sad attempt at modernism they're announcing in this article.

It's disappointing that Microsoft doesn't seem to understand this essential design rule. They should read Paul Rand.

“Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes."

Re: Redesigning the Windows Logo

#69

Post by ChrisNorstrom »

ender7 wrote: post #33

I've actually grown to like the monochrome treatment of the Windows 7 logo: http://www.seeklogo.com/images/W/windows-logo-C2E55C2526-see... It looks quite nice on the back of monitor screens, for example. The extreme fake parallax in the new logo just ends up making it look unbalanced to me, like it's about to fall off my screen. I understand if they want to go all "Swiss" on the next logo...but if so, they shouldn't…

Yeah, they're going somewhere nice with it but it's just not there yet. It actually looks like the logo hates its font and is turning away from it. It's not an iconic symbol by itself and is too plain, boring, and generic to become one later on. If they decide to use it I'm sure it'll stick eventually, it's just right now, it doesn't look done.
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