If I was apple I'd quickly exempt Epic and allow them to charge however they want, but not change the rules for anyone else. The number of other players that are large enough to have this kind of sway (so could try the same thing) must be pretty small, and going through the courts might hurt more.
Epic Games releases "Nineteen Eighty-Fortnite" ad
81–90 of 167 posts
Re: Epic Games releases "Nineteen Eighty-Fortnite" ad
#82Earlier quoted context omitted.
They not only had the lawsuit in hand and ready, but an ad and a deployment strategy to get it launched in game. Epic was clearly planning to go fully public at scale on this issue.
The Apple fees must be in the order of a million dollar every couple days for Epic Games. Expect a full-on battle of the same magnitude. It is well worth it.
[0]: https://www.businessinsider.com/how-much-does-fortnite-make-...
Re: Epic Games releases "Nineteen Eighty-Fortnite" ad
#83I can't put my finger on its validity, but it all resonates the same to me: - Listening to billionaires arguing with each other about what society should be for the benefit of all since this recession started & - Trillions and billions of dollar companies battling it out as if they were the underdog in the public arena for the sympathy of us mere wage earners. The pervading sense I think from Left to Right is the sys…
Re: Epic Games releases "Nineteen Eighty-Fortnite" ad
#84Earlier quoted context omitted.
I'm curious as to why as a user you want alternative app stores? I understand as a developer why you would but it is less obvious to me how it would improve the experience for users.
There are lots of private apis in iOS which developers are not allowed to use but would allow for a richer, wider variety of apps. For example f.lux has a large feature set which isn’t built into Apple’s night shift. F.lux relies on a private api so the only way to get it on iOS is through Cydia or some other jailbreak App Store. Also I can imagine there would be lots of possibilities for third party watches if apps…
Re: Epic Games releases "Nineteen Eighty-Fortnite" ad
#85The whole strategy here feels pretty unprecedented. Usually these kind of lawsuits happen in the background but Epic seems to be going full force with making it a public campaign. > Apple is blocking your ability to get the latest Fortnite updates! All players should have a choice in payment providers and save up to 20%. Apple wants to limit your payment choices! Join the fight against @AppStore on social with #FreeF…
So that's the real goal here. To cause enough of a social media controversy/enough drama over this that Apple is pressured to back down/reverse their decision without a court case, while the court case itself is a backup in case that doesn't work.
I think we're going to see a lot more of this going forward, especially when it comes to individuals and companies going against opponents with significantly more resources than them. They may not fear your legal team/resources, but they might well fear their reputation being torn to shreds.
Re: Epic Games releases "Nineteen Eighty-Fortnite" ad
#86Earlier quoted context omitted.
I'm not a fan of what Apple is doing, and am happy to see it be tested in court. But, I'm not a fan of another multi-million dollar company making such a blatant appeal to emotion, as if Fortnite needs to be "freed", to the common person who has no concept of how nuanced the legalities of this entire thing are. I'll be happy when the theatrics are over with, and we can simply view the outcome of the legal precedent t…
That's correct, Epic's not altruistic here. But who else would be able to fight Apple's lawyers if not another multi-million dollar company?
Re: Epic Games releases "Nineteen Eighty-Fortnite" ad
#87If I was apple I'd quickly exempt Epic and allow them to charge however they want, but not change the rules for anyone else. The number of other players that are large enough to have this kind of sway (so could try the same thing) must be pretty small, and going through the courts might hurt more.
Re: Epic Games releases "Nineteen Eighty-Fortnite" ad
#88Earlier quoted context omitted.
The Apple fees must be in the order of a million dollar every couple days for Epic Games. Expect a full-on battle of the same magnitude. It is well worth it.
You don't know that unless you know what the legal costs are, their odds of winning the suit, the lost $$ and opportunity cost due to no sales on iOS, the revenue loss from their 20% discount on V-Bucks, etc.
Re: Epic Games releases "Nineteen Eighty-Fortnite" ad
#89Earlier quoted context omitted.
Oh man... That ad was huge... HUGE when it was released. It has its own wikipedia entry: https://en.wikipedia.org/wiki/1984_(advertisement)
Well hugeish ... originally it only played nationwide once (but in the superbowl) However Epic's rework is very on point - Apple has become what it originally claimed it was rising up against
For example, I've seen the commercial multiple times on various programs and I wasn't even born when it was released.
Re: Epic Games releases "Nineteen Eighty-Fortnite" ad
#90I don’t care about Fortnite, but I would love to have the option to install alternative apps stores on iOS. This has to be the most dramatic example of “running to the press” to date, which I’m sure Apple loathes. If nothing else it’s entertaining.
I'm curious as to why as a user you want alternative app stores? I understand as a developer why you would but it is less obvious to me how it would improve the experience for users.
In addition, some open source software is only available this way. iOS, as it stands now, is actually incompatible with most open source licenses.