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Sure, that's fair. But what / who then are they trying to sell the idea of with the phrase "live"? Is any average person really interested in a "live" view of the whole Earth, such that it would be meaningfully different or changed compared to the static blue marble photo we're all familiar with? I think we all know what we're interested in when we think of "live"... things at the <<1km level.
I'm the developer of Zoom Earth. "Live" is shorthand for "near real-time". But, you're right. Most visitors simply want to see their house from space. Which is understandable, but also kinda depressing. They could look at _anywhere in the world in near realtime_, but they wanna see what their roof or garden looks like. Meteorologists love it though.
I'm sure, they are interested in more. They might pick their home first, as they are familiar with it and can compare the pictures you provide with their mental image. You have to gain their trust first.