Earlier quoted context omitted.
Well the only way to get “live” imagery at any level of perceptible detail is to be a three letter agency. Even the highest levels of private sector aren’t tasking satellites with that level of latency.
Sure, that's fair. But what / who then are they trying to sell the idea of with the phrase "live"? Is any average person really interested in a "live" view of the whole Earth, such that it would be meaningfully different or changed compared to the static blue marble photo we're all familiar with? I think we all know what we're interested in when we think of "live"... things at the <<1km level.
Yeah, I'm not going to spend a lot of time checking this out, but it's still really neat for a few minutes.
Edit: User qeternity responded to your post as well, and I'll also echo their comment about how seeing this whole planet as something that's minutes old building a strong connection/appreciation is another great point.