It's unlikely to happen as the vast majority of the public
simply does not care. There is a deep technological disconnect.
The only way to de-google-ify is to bring about mesh network that runs on our mobile devices or volunteer run nodes. Maybe you need to take the Skytrain to a remote part of the city to access specific information because there are no nodes there yet.
The centralized infrastructure created between telecom companies which inevitably under the control of you know who makes it very difficult to be truly decentralized and free ourselves from corporations that provide a better user experience. It's tougher to do on a decentralized platform but I fear that it will do little to sway herd behavior-vast majority of the population are clueless about the underlying technology and can't be bothered. That might change in the future but for now, it's the people who are unwilling to make a change, especially outside of HN and tech circles that is the big challenge.
A bigger campaign that really sells the value of de-google-ify is going to take lot of resources and earn the ire of Google who is unlikely to support their own demise.