As someone who works professionally on embedded software devices that update over the internet, car companies are stuck not because they can't get software talent, but because they have no ability to actually build the electronics alongside the software, which is ultimately what constrains embedded software. Without the right hardware, the constraints are just insurmountable, you can not do X feature because board A…
The vocabulary that these people started throwing out was absolute nonsense. It was pretty evident that "vehicle informatics" was fucked the second someone said those words out loud. And here we are more than 20 years later and still no closer to getting it right. Despite being seemingly well regarded, even Tesla's in car systems are just awful. And it's more impossible than ever to fix, modify, or replace on your own.