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Apple raises prices of MacBooks, iPads

reuters.com

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Re: Apple raises prices of MacBooks, iPads

#721

Post by calf »

whatever1 wrote: post #712

Apple did not have to be in this situation. Begging for capacity lost to startups. Everyone else can complain, but not Apple. They had a 250B warchest, exactly for such situations. Now somehow openAI has capacity and Apple does not. And think about it Apple is not in a better position than Valve for example. A teeny tiny company in comparison. It is an unprecedented managerial failure.

This is not Apple's fault and it is just the beginning of AI. Unlike every other software/algorithm/program known to mankind, AI based on neural networks threatens to extract exponentially the entire humanity's supply of computational capacity. Moore's Law hit a fundamental snag in the last decade (e.g. Dennard scaling) and cannot and likely will not keep up. This then would be the worst case scenario with serious long term consequences far beyond the price of consumer goods.

Re: Apple raises prices of MacBooks, iPads

#722

Post by dexterdog »

knowaveragejoe wrote: post #543
bibimsz wrote: post #538

Earlier quoted context omitted.

wow the almost 4 year old Apple TV 4k gets a 55% bump. The newer and better google tv streamer 4k is half the cost.

Not to mention the non-first-party Google TV sticks/dongles. The Onn ones from Walmart range from $15-50 depending on how many bells and whistles you want. I really don't know why one would pick anything else.

Plus you can de-google those things in a few minutes and make them as barebones as you want. I have a bunch of them connected to all of the TVs that I manage for my family and friends.

Re: Apple raises prices of MacBooks, iPads

#723

Post by flumpcakes »

HDBaseT wrote: post #718
tavavex wrote: post #173

Anyone else here enjoy living in the future? Look at us, we get AI megacorporations ruling the world and bestowing us with the power to use their servers for just $20-200/month. It's practically charity, and all we had to give up for it is all consumer hardware, the quality of the internet and our own jobs. I love it here!

I know this is a bit off topic, but is anyone excited for the future? I'm only 20, but everyone used to talk about how excited they were for the future. I don't know anyone who is excited for the future. It upsets me I never got to live the "glory days" of cars, technology, outdoor activities, music, entertainment, etc. I only see it getting significantly worse too. It's hard not to fall into the trap of doomerism bu…

I'm a bit older than you, I can remember the late 90s and the early 2000s as a child: the future was so exciting.

I now feel the same as you (despite being a bit older), the future looks depressing as hell. It seems to me that things are just progressively getting noticeably worse in the last 10 years or so.

Re: Apple raises prices of MacBooks, iPads

#724

Post by bombcar »

Reason077 wrote: post #656
primaprashant wrote: post #465

These are the price changes mentioned in the article: Macs MacBook Neo: $699 (up from $599) 13-inch MacBook Air: $1,299 (up from $1,099) 15-inch MacBook Air: $1,499 (up from $1,299) M5 MacBook Pro: $1,999 (up from $1,699) M5 Pro MacBook Pro: $2,499 (up from $2,199) M5 Max MacBook Pro: $4,099 (up from $3,599) iMac: $1,499 (up from $1,299) M4 Max Mac Studio: $2,499 (up from $1,999) M3 Ultra Mac Studio: $5,299 (up from…

Some very steep price rises here! I would have thought with Apple’s scale they would have much of their memory purchases locked in to long-term supply contracts that would insulate them somewhat from the market, but I guess that isn’t the case. Either that or they’re just taking advantage of the situation to juice their profits!

Delivery times on many custom things was through the roof, likely we now know why.

They don't even have the 512GB Mac Studio anymore, and it's uncertain if such a thing would exist in a theoretical M5 Ultra now. (If 128 GB of RAM upgrade is $1k, 512 would be $4k minimum, probably a lot more)

Re: Apple raises prices of MacBooks, iPads

#725

Post by adrian_b »

jacobgold wrote: post #274

Some unc perspective: I paid ~$6,000 in inflation-adjusted dollars for a computer in 1996. Today, I can get the same power in a $6 single board computer. A powerful modern mini PC starts at ~$600. However painful these price hikes are, and they are painful, it is worth remembering that computing has become incredibly ubiquitous and cheap.

The perspective changes a lot when comparing with the prices of one year ago, or even with the prices of 10 years ago.

During the last 10 years the prices of computing equipment have been increasing slowly until this last year, when they have jumped upwards thanks to the AI companies and to the measures taken by the US government to sabotage the Chinese competition in the memory market.

Re: Apple raises prices of MacBooks, iPads

#726

Post by goldenarm »

whatever1 wrote: post #712

Apple did not have to be in this situation. Begging for capacity lost to startups. Everyone else can complain, but not Apple. They had a 250B warchest, exactly for such situations. Now somehow openAI has capacity and Apple does not. And think about it Apple is not in a better position than Valve for example. A teeny tiny company in comparison. It is an unprecedented managerial failure.

Are you suggesting Apple should have invested in internal DRAM production?

Re: Apple raises prices of MacBooks, iPads

#727

Post by shepherdjerred »

forestingfisher wrote: post #557
revolvingthrow wrote: post #45

Earlier quoted context omitted.

>what's the timeline of the RAM shortage ending? Barring unusual market forces like Taiwan invasion the timeline to ending the acute shortage seems to be mid 2028. The AI still has plenty of money to burn and is the biggest driver, but we’re also shortly before gaming consoles ought to release a new gen (although who knows whether they won’t get delayed for a while). There was even going to be a small upgrade cycle f…

China won’t invade Taiwan. Be realistic

And Russia would never invade Ukraine. And Germany could never make it past the Maginot Line

Re: Apple raises prices of MacBooks, iPads

#728

Post by martinald »

calf wrote: post #721
whatever1 wrote: post #712

Apple did not have to be in this situation. Begging for capacity lost to startups. Everyone else can complain, but not Apple. They had a 250B warchest, exactly for such situations. Now somehow openAI has capacity and Apple does not. And think about it Apple is not in a better position than Valve for example. A teeny tiny company in comparison. It is an unprecedented managerial failure.

This is not Apple's fault and it is just the beginning of AI. Unlike every other software/algorithm/program known to mankind, AI based on neural networks threatens to extract exponentially the entire humanity's supply of computational capacity. Moore's Law hit a fundamental snag in the last decade (e.g. Dennard scaling) and cannot and likely will not keep up. This then would be the worst case scenario with serious lo…

Micron said that they tried to tell 2 of their largest customers (one almost certainly Apple) that the prices they were demanding would result in the cancellation of a lot new construction in 2023, which wasn't in the industries best interests.

It is sort of Apple's fault. They are probably the biggest single buyer of DRAM and NAND globally and they pride themselves on their supply chain management under Cook.

It seems they over optimised this too far.

Re: Apple raises prices of MacBooks, iPads

#729

Post by paxys »

sneak wrote: post #325
avgDev wrote: post #214

Personal computing is in shambles right now. It has been for a bit. It was hard to buy video cards for a while, now other components are affected too.

This is ridiculous. A used M1 MBAir is the best personal computing value ever offered in the history of the world.

Such great value that it’ll stop getting updates next year.

Re: Apple raises prices of MacBooks, iPads

#730

Post by nl »

Reason077 wrote: post #656
primaprashant wrote: post #465

These are the price changes mentioned in the article: Macs MacBook Neo: $699 (up from $599) 13-inch MacBook Air: $1,299 (up from $1,099) 15-inch MacBook Air: $1,499 (up from $1,299) M5 MacBook Pro: $1,999 (up from $1,699) M5 Pro MacBook Pro: $2,499 (up from $2,199) M5 Max MacBook Pro: $4,099 (up from $3,599) iMac: $1,499 (up from $1,299) M4 Max Mac Studio: $2,499 (up from $1,999) M3 Ultra Mac Studio: $5,299 (up from…

Some very steep price rises here! I would have thought with Apple’s scale they would have much of their memory purchases locked in to long-term supply contracts that would insulate them somewhat from the market, but I guess that isn’t the case. Either that or they’re just taking advantage of the situation to juice their profits!

2 year supply contracts are expiring and they need to lock in the next one.
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