Earlier quoted context omitted.
I seem to remember Jeep saying manual window winders were actually more expensive once you factor in the costs of having them as an option given how cheap electric ones are when they dropped them for the new Wrangler. Might still be cheaper if you only manufacture with them and don’t offer electric but the price difference can’t be that high.
Is it about price or reliability? I never had a manual window winder fail to work, but electric window buttons breaking or the motor getting stuck (e.g. in icy conditions) has happened at some point in every car I've owned. The convenience factor hugely outweighs the rare failures for me, but I could see why someone buying a Wrangler for its intended purpose might actually prefer the manual option.
Electric winders tend to experience motor failure leaving you with a stuck window. They don't stress the mechanism that much.
Manual winders, you would generally experience mechanical failure. If you were lucky, you broke the handle. If you were unlucky, you broke the gears and had the pleasure of watching your window fall into the door.