Earlier quoted context omitted.
> You're complaining that a service you use all the time for a decade for free now might cost the equivalent of a cup of coffee per month? It’s easy to paint customers as frightful moaners, but that’s a surefire way to lose customers, or at least alienate them. Google’s Reader debacle comes to mind. In particular, the short notice period (3 months + 2 months grace) for something people have been using for a decade is…
> In particular, the short notice period (3 months + 2 months grace) for something people have been using for a decade is jarring. For me, this raises the obvious question. How long a notice period is long enough? Six months? Eight? A year? Five years? A decade? I think we can all agree that a decade would be an excessive and unreasonable expectation. > By the same token, people have been using free Gmail accounts fo…
If you STOP a service (or turn it to a PAID service) on short notice - and a service that is essential to people - then people will have to rush to find a solution... and will feel been extorted.
If you DEGRADATE the service more and more, people will slowly leave or upgrade to PAID, but they will have the choice.
Moreover, email is really a sensitive matter: it's a main point of contact for... well... email... but altogether for online service (IRS, website account, etc.) and in a way our digital life. So you can't just leave such a short notice. However, you have to let your FREE customer know that they have a choice to make quickly... so DEGRADATION is a good tradeoff I think