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New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

discover.store.sony.com

71–80 of 105 posts

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#71
post #7

Interesting experiment, but even chugs along on my latest generation rMBP in Chrome. Meh

The site is not "retina-ready" and it looks pretty bad on rMBP. There is also some progressive rendering which looks poor. I think with a little more work it can be a great website though.

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#73
post #61

So I follow the URL, and it takes 30 seconds to show me three lines of text on the screen, and I can't skip forward or anything. How is this better than Flash landing pages, exactly?

It does not require proprietary nonfree software.

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#75

Earlier quoted context omitted.

> they're overly focussed on superficial form at the expense of deeper functionality Then again, isn't that what almost all advertising is trying to do these days: draw your attention to the superficial form so you forget to criticise fundamental flaws with the design?

water resistant IP65 smartphone is a real enhancement, as in 100M deeper functionality. I wish the iphone had that instead of lighter/ taller/ thiner fonts. Yeah I dont take calls underwater but I keep a bag of rice handy...

You should probably keep some proper desiccant on-hand instead... maybe some sillica gel. http://en.wikipedia.org/wiki/Desiccant

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#76
Was it done in-house at Sony USA or who produced it, does anyone know?

Quite funny how the use meta keywords like its 2002 … "download movies online, online movies, internet movies, video on demand, movies on demand, tv shows, watch movies online, watch online movies, support, technical, service, repair, fix, USA"

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#77
post #35

The Good: Really changed my perception of Sony as a brand. They're a lot more experimental and ahead than I though. I feel like going out and buying a PS4 honestly. Great job on the marketing team. (I actually watched the videos and was... "moved", wireless lens, underwater ear buds, 3d viewer) The Bad: Over complicated and choppy (anyone else?). It's basically a TV commercial that you have to keep scrolling to watch…

Well, my feeling was the opposite. I was impressed with the execution, but not the content. My first thought when I read "it's about what we make you feel", was that someone at Sony saw this spot by Apple and decided they wanted to do something similar: http://www.apple.com/designed-by-apple/ They start by saying "we are engineers, but we are also artists", then they spend the rest of the ad creating this separation…

Oh, the ad—and, it seems, the whole publicity message of Hirai-era Sony—is a painfully obvious Apple me-too. Given the brief to deliver that "we ♥ design, too!" message, I think the ad does a pretty good job with the materials available to it. One obvious difference between Sony and Apple is that the former is and has always been* "busy making everything". By pulling together a bunch of diverse, but fairly classy and desirable items from the Sony catalogue the ad helps to mitigate the "consumer-electronics flea market" impression.

The irony is that while Sony chases the Apple halo, Apple's released a couple of ads recently that are highly defensive underneath the sugar-coating. The "Making a difference. One app at a time." videos http://www.apple.com/ios/videos/ http://www.youtube.com/watch?v=MOUfzyAEQHk seem intended as a rebuttal to the "lol Angry Birds" dismissal of the iOS App Store, while "Misunderstood" http://www.youtube.com/watch?v=nhwhnEe7CjE is a response to the moral panic about smartphone zombies (and to a lesser extent the "iOS is for consuming, not producing" criticism).

* Well, since maybe the '70s at least.

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#78

Earlier quoted context omitted.

water resistant IP65 smartphone is a real enhancement, as in 100M deeper functionality. I wish the iphone had that instead of lighter/ taller/ thiner fonts. Yeah I dont take calls underwater but I keep a bag of rice handy...

Agree: cellphones should be waterproof. One of the two iPhones that I destroyed in 2013 drowned in a waterproof case that was not closed properly, when I took an unexpected swim in the Atlantic. The silver lining was that I discovered Android, which I prefer. Also, I visited the site using a Thinkpad T60, which dates from around 2006 and would not be considered high-end. Using Chrome on Ubuntu, it was pretty smooth -…

"cellphones should be waterproof."

It would be nice if they were. But all manufacturing involves design and price tradeoffs.

I have a Sony Rx100ii (great camera) and it would be nice if that were waterproof. But it's not and Sony (and others) offer a different camera that is waterproof (but doesn't have the features of the Rx100ii). Any feature adds to cost (or maybe makes something else not practical or not as good). Even a slight increase in cost can change the demand curve. Or performance (take a car with 4 wheel drive vs. 2 wheel drive). Etc.

By the way my own example of "should be" involves desktop or rack mounted servers having at least a nominal surge protection or UPS. Obviously that has been thought of and ruled out for various competitive reasons. (Weight, size, cost, demand).

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#79
post #63

"Scroll Down to Explore" So, where's the scroll bar?

And I generally use the space bar to scroll. That's not working here :(

Scroll wheel on my mouse isn't working either.

Nor are arrow keys.

Someone tried a little too hard to optimize for Safari and OSX and forgot that's like 8% of the market.

Chrome on Win 8.1. Site is nearly un-usable (I can click in their custom scrollbar to make it move).

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#80
I was distracted by blurriness and compression artifacts. Homework for Sony web designers: try the site on a rotated 1920 x 1200 screen. Then you'll also notice that it's cut off left and right. Apple has the same problem on their Mac Pro site, which uses a very similar mechanic.
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