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The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

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Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#71

Post by danbruc »

xethos wrote: post #59
danbruc wrote: post #56

Ignore that car, but what is this? This is a brand that permanently banned Paris Hilton for painting her Ferrari pink, Kim Kardashian for modifying her 458, and Justin Bieber for wrapping his in neon blue. Where does that fall on the line between your product, your rules and I bought the thing, I own it, I paint it blue? My gut reaction was that this should totally not be legal, neither telling people how to paint th…

Ferrari's done this for... I don't know how long. Hilton bought one, she owned it, and she painted it pink. That's all legal. Then Ferrari fired her as a customer - also legal. You missed out on the more egregious (IMO) points about having to buy certain "entry" Ferraris to be allowed to buy the rarer ones too.

What if they reject a customer not because of their wrong Ferrari color but their wrong skin color? I am not saying that they are the same thing, but there are probably acceptable and unacceptable reasons for rejecting a customer. And to me painting a Ferrari pink seems to be pretty far on the unacceptable side.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#72

Post by ReDeiPirati »

TheAlchemist wrote: post #27

Hilariously, the quote that comes to my mind when reading about this monstrosity, is one from Steve Jobs "Everything around you that you call life was made up by people that were no smarter than you". Ferrari sells dreams. That's not a car anybody will dream about.

I really like how you put it down! This is how I'd have imaged to be the Apple car, not a Ferrari. The "irony" of people defending this monstrosity are saying thing like "this is the type of comments of someone who cannot afford this", but they are completely missing the point. If it doesn't making people dream about it, then it's not worth of being a real Ferrari product.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#73

Post by amelius »

Mashimo wrote: post #68
jorvi wrote: post #62

Earlier quoted context omitted.

Are we looking at the same interior? It is ugly as sin. Looks like a mockup render that is going to need ten more iterations to look good.

If you want to discuss it, maybe explain it? I like tactile knobs and switches. I can see my self enjoying using them, similar to a fidget toy. Or an earbuds case that you can close with a satisfying SNAP. Look at the infotainment, you have the handle bar thing that you can feel and thus rest your hand vertically. But instead of just a row of flip switches, in the middle you have the depressed button and a wheel. All…

> I like tactile knobs and switches.

You're not the only one. Users have been screaming for tactile buttons for about a decade or more now. Mercedes recently switched to tactile buttons and more expected to follow.

But regarding this car, did you check where it says "CONTROL PANEL" in your link? It is still a flat screen ...

Anyway, none of this looks revolutionary to me. Whether you think it is aesthetically pleasing or not (I do not).

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#74

Post by Mashimo »

amelius wrote: post #73
Mashimo wrote: post #68

Earlier quoted context omitted.

If you want to discuss it, maybe explain it? I like tactile knobs and switches. I can see my self enjoying using them, similar to a fidget toy. Or an earbuds case that you can close with a satisfying SNAP. Look at the infotainment, you have the handle bar thing that you can feel and thus rest your hand vertically. But instead of just a row of flip switches, in the middle you have the depressed button and a wheel. All…

> I like tactile knobs and switches. You're not the only one. Users have been screaming for tactile buttons for about a decade or more now. Mercedes recently switched to tactile buttons and more expected to follow. But regarding this car, did you check where it says "CONTROL PANEL" in your link? It is still a flat screen ... Anyway, none of this looks revolutionary to me. Whether you think it is aesthetically pleasin…

> "CONTROL PANEL" in your link? It is still a flat screen ...

Yes, it has 9 or so physical buttons. Those are the ones I talked about in the post you are replaying to. As long as you can most needed tasks by buttons I'm fine also having a touchscreen.

Just judging my the images it seems the climate On/Off is touchscreen only. Even though you can control temperature by buttons. Could be that you can enable / disable it via other means. (Double click climate or whatever)

> none of this looks revolutionary to me.

Yeah same. But then again I have no idea what was revolutionary in car dashboards. Maybe GPS navigation?

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#75

Post by xethos »

danbruc wrote: post #71
xethos wrote: post #59

Earlier quoted context omitted.

Ferrari's done this for... I don't know how long. Hilton bought one, she owned it, and she painted it pink. That's all legal. Then Ferrari fired her as a customer - also legal. You missed out on the more egregious (IMO) points about having to buy certain "entry" Ferraris to be allowed to buy the rarer ones too.

What if they reject a customer not because of their wrong Ferrari color but their wrong skin color? I am not saying that they are the same thing, but there are probably acceptable and unacceptable reasons for rejecting a customer. And to me painting a Ferrari pink seems to be pretty far on the unacceptable side.

Legally, "Pink Ferrari owners" are not a protected class, and Ferrari's legally in the clear here.

Morally... I dunno. Telling a customer they're not worth the headache is something I'm generally on the side of, so long as the goods being sold are entirely optional. Once again, Ferrari's in the clear. A Lamborghini may not be exactly the same, but they're wildly different goods they are not.

And as lazy a counter it is: If you disagree, you're more than welcome to start your own luxury car brand. That's even how Lamborghini got their start - to knock Ferrari down a peg

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#77

Post by 6stringmerc »

Also relevant: the “swallow my pride and do this for the clicks” videos in the day of release that YouTubers began posting once the embargo was lifted. It was obvious no matter what they actually thought they were going to toe the line Ferrari wanted. Sad but hey, lie with pigs expect to get dirty…

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#78

Post by shalmanese »

jonplackett wrote: post #18
Mashimo wrote: post #8

The inside looks so freaking cool: https://www.ferrari.com/en-EN/auto/ferrari-luce-design Look at those tactile buttons and knobs. For cruise control and wipers. And the flip switches for Infotainment / climate. The "LUNCH" mode button that you have to pull and then shows a glowing ring. Feels 90s science fiction. I wonder if I can 3D print a replica, not sure for what yet, but I want it. It's literally inspiring for…

I think all cars should have a ‘LUNCH’ button. It can be sponsored by Uber Eats and whenever you press it, it automatically orders a burger to your current GPS co-ordinates.

Americans when describing their ideal car interior: "Imagine a burger ordering button".

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#80

Post by jorvi »

Mashimo wrote: post #68
jorvi wrote: post #62

Earlier quoted context omitted.

Are we looking at the same interior? It is ugly as sin. Looks like a mockup render that is going to need ten more iterations to look good.

If you want to discuss it, maybe explain it? I like tactile knobs and switches. I can see my self enjoying using them, similar to a fidget toy. Or an earbuds case that you can close with a satisfying SNAP. Look at the infotainment, you have the handle bar thing that you can feel and thus rest your hand vertically. But instead of just a row of flip switches, in the middle you have the depressed button and a wheel. All…

What does something looking ugly have to do with it having buttons?

The interior looks like the car version of those "Xbox 720", "Gameboy Omega" meme renders from the late 2000s. It's just plain ugly.

Compare that to some of the beautiful devices Braun and Sony created in the past. Buttons don't prevent something from looking beautifully crafted. But ugly design does.

Thinking of it, you know who could design a beautiful Ferrari interior? Teenage Engineering. Look up the OB4 radio in red.

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