Saying this as a European: Whenever I visit Italy, I love the food, I love the people, I love the weather and the beaches. However, I often sense that in many places, the country seems to be entrenched in its medieval past. This decision will not accelerate Italy's progress towards a more prosperous future.
In other words, it produces real things apart from food.
This is a great privacy initiative that will help Europeans focus further on things that actually matter as opposed to data mining.