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Pages With Too Many Ads Above The Fold Now Penalized By Google

searchengineland.com

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Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#72
post #63

Earlier quoted context omitted.

Only one ad, no Adblock: http://i.imgur.com/35ZjK.jpg I think Google likes me :P

Go here: http://www.google.com/ads/preferences - go down to demographics. Google thinks I'm a 35 y.o. male, interested in Sci-Fi, and gadgets. I'm guessing google thinks you won't get breast reduction.

"No demographic categories are associated with your ads preferences so far."

I don't really know what this implies in terms of ads, but I'm not complaining ;)

Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#73

Earlier quoted context omitted.

Huh? That's why you go to a search engine -- so that it decides what good content is and the user doesn't have to (or at least they only have to do so in a dramatically-reduced-dimensional space). When Google sends me to the worst of these kinds of sites, I become extremely annoyed...at Google. So yes, we can and should "penalize" Google, but on metrics like quality of results (which includes the ads being shown). In…

The fact that they have to make changes to their system in order to not have useless crap appear at the top of the results tells us something: either people are searching for crap or the portion of the web Googlebot is crawling is full of crap. Neither is something the search engine can fix for you. With respect to the later idea, the search engine may in fact be contributing to it by encouraging more crap to be crea…

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Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#74

Earlier quoted context omitted.

Huh? That's why you go to a search engine -- so that it decides what good content is and the user doesn't have to (or at least they only have to do so in a dramatically-reduced-dimensional space). When Google sends me to the worst of these kinds of sites, I become extremely annoyed...at Google. So yes, we can and should "penalize" Google, but on metrics like quality of results (which includes the ads being shown). In…

The fact that they have to make changes to their system in order to not have useless crap appear at the top of the results tells us something: either people are searching for crap or the portion of the web Googlebot is crawling is full of crap. Neither is something the search engine can fix for you. With respect to the later idea, the search engine may in fact be contributing to it by encouraging more crap to be crea…

The fact that they have to make changes to their system in order to not have useless crap appear at the top of the results tells us something: either people are searching for crap or the portion of the web Googlebot is crawling is full of crap.

No, it means the ranking algorithm is evaluating the results wrongly. Which is what they're trying to fix.

With respect to the later idea, the search engine may in fact be contributing to it by encouraging more crap to be created, because it easily percolates to the top of their "intelligent" results and users blindly click on result #1. And no doubt many users see these results as equivalent to "the web". Whatever Google returns, to them, that's "the web".

But that's the point, isn't it? It shouldn't easily percolate to the top. That's what their algorithms are for. If it does, they need to be fixed.

Are you evaluating search results, or websites?

I'm evaluating websites, individually. Because that is what the web is. To me, Google is not the web. Google might give me some clues about some sites. They do an enormous amount of grunt work crawling them.

But it's up to me to do the final evaluation. To decide whether a site is useful or whether it is crap.

I don't get what you mean by "Google being the web". Of course the final evaluation is up to the user. But if Google can rank the results more like you would, you're wasting less time clicking through the crap to get what you want.

And there are other ways to discover websites besides using Google. How do you think Google learns about existing and new websites? Voluntary disclosure by the webmasters?

Actually, they do that too. But mostly by painstakingly loading every link recursively, something which is obviously impossible for a person to do unless they want to be limited to 0.0...01% of the web.

Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#75

Earlier quoted context omitted.

Huh? That's why you go to a search engine -- so that it decides what good content is and the user doesn't have to (or at least they only have to do so in a dramatically-reduced-dimensional space). When Google sends me to the worst of these kinds of sites, I become extremely annoyed...at Google. So yes, we can and should "penalize" Google, but on metrics like quality of results (which includes the ads being shown). In…

The fact that they have to make changes to their system in order to not have useless crap appear at the top of the results tells us something: either people are searching for crap or the portion of the web Googlebot is crawling is full of crap. Neither is something the search engine can fix for you. With respect to the later idea, the search engine may in fact be contributing to it by encouraging more crap to be crea…

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Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#78

Earlier quoted context omitted.

My monitor is calibrated properly, so I checked. The color yellow in that screenshot is very faint. It's HTML color #fef5e4, which is 10% yellow and little else. Then I compared it with the ad background on a live SEPR, which was rendered as #fff, aka 100% white. Sounds like the author was right.

This is what I am seeing when Googling "trash cans": http://i.imgur.com/gJjCK.png To me that yellow stands out extremely well, I have no trouble seeing it. The background in Google's CSS for that div with id "tads" is: #FDF6E5 This is for the search "credit cards": http://i.imgur.com/bPnkJ.png The background colour is still the same. I just asked around the office if anyone was misled regarding these ads and no-one e…

Ah yes, that SEPR does have an ad block with background color #FDF6E5. However, that color is only 10% yellow. Objectively, that should present a very faint yellow.

If you're seeing a gold-ish yellow background, then your monitor is set to low brightness or Gamma 2.2. That way, you won't see colors as they are.

Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#79
post #69

Earlier quoted context omitted.

The Googlebot doesn't fetch external css or javascript. How can it be rendering the full page if it doesn't have those resources?

Googlebot definitely fetches Javascript. How else would it get AJAX pages? http://searchenginewatch.com/article/2122137/Googlebot-Learn... It also grabs CSS and has for years.

My mistake. I just checked my server logs and can see Googlebot fetching these resources now.

Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#80

Earlier quoted context omitted.

I count three ads above the fold. I believe the results below those top ads are still search results, just presented in different modalities.

Regardless of whether the product search stuff counts as an ad or not, the six items on the right definitely do.

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