Personally, I believe the future of search is video. Most of the world uses mobile devices, and video is better on mobile devices than text. This is why Google and TikTok are shifting to short-form video for search. At my company, we're seeing significant search traffic through YT shorts, currently ~2500 views per day: https://www.youtube.com/@wyndly/shorts
It seems that the quality of shorts has really declined lately. It's almost as if they are being made with the assumption that the only audience they will have is comprised of members of the gen-z generation, who are known for having short attention spans and being easily captivated by quick, sensational videos. These types of videos often feature someone doing something seemingly ordinary, like crossing the street, but with a dramatic caption promising that the viewer won't be able to believe what happens next if they continue watching. It's truly sad to see the decline in quality of these shorts, and the reliance on cheap tricks to grab and hold onto the viewer's attention.