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Volkswagen will not change name of U.S. operations: sources

reuters.com

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Re: Volkswagen will not change name of U.S. operations: sources

#71
post #65
post #42

Earlier quoted context omitted.

Obituaries are prematurely published all the time. I'm surprised April's Fools aren't published early more often.

> Obituaries are prematurely published all the time Unless you're describing Death Note I'm not sure what you mean by this.

I once worked on the same floor as an online magazine publishing group. Their niche included reporting on famous figures within a specific domain. In order to be able to react to news of a famous figure's death, they had pre-written memorial articles for any of these figures whose age seemed to suggest their time was near. Unfortunately, a bug in the CMS and/or a fat finger occasionally allowed one of these pre-prepared obituaries to go live while the famous person was still alive.

Another interesting thing I observed: since that magazine was also owned by the central organization in their domain, they sometimes had to take down interesting articles (e.g. about this organization's holdings or business dealings) after receiving a phone call from somebody important.

Re: Volkswagen will not change name of U.S. operations: sources

#72

It is quite interesting from a branding perspective how hard it may be for traditional car companies to convince you to buy their electric car. Is a company like VW really investing, in the long run, in electric cars in the way Tesla is? Should I _really_ trust their one-off electric car they build to dip their toe in? You wonder what it WOULD take for VW, Chevy, Ford, Toyota etc to convince you their product and com…

You wonder what it WOULD take for VW, Chevy, Ford, Toyota etc to convince you their product and commitment was on par with Tesla That they've been making production electric cars longer than Tesla, like Nissan has? (Though my singular Nissan dealer experience kinda put me off Nissans for a while.)

Yeah, and its not like the Leaf is great. It is fairly recent that they've started making cars as good as the Model 3 and Y.

Re: Volkswagen will not change name of U.S. operations: sources

#73

Earlier quoted context omitted.

Ford putting the Mustang brand on an EV is a pretty big indicator to me.

Feels a bit like Nokia getting serious about smartphones a year after the iPhone has come out.

That would have worked if they had built something that was actually good. I mean, Google did pretty well with that strategy.

The Mach E is a great competitor too.

Re: Volkswagen will not change name of U.S. operations: sources

#75
post #24

I don't like the name but it begs the question... Is April fools the 'marketing dept' version of 'Staging' in a CI/CD pipeline? (or maybe blue/green deployment is better analogy !) Like, if the tests fail (the public is enraged at your tweak ex. 'volt'swagen) , rollback the change under the guise of 'April fools'

It invites the question.

http://begthequestion.info/

Re: Volkswagen will not change name of U.S. operations: sources

#77
post #36

Now I'm not sure what to call their nonexistent electric cars!

Call them market leaders in Europe. Volkswagen owns 12 automotive brands and they sold the most BEVs in Europe in 2020:

https://ev-sales.blogspot.com/2021/01/europe-december-2020.h...

So far they're still leading in Europe in 2021:

https://ev-sales.blogspot.com/2021/03/europe-february-2021.h...

Eventually they'll be the biggest BEV maker worldwide.

It's not surprising. Volkswagen and Toyota are the world's biggest car companies and Volkswagen started its BEV push earlier than Toyota.

Re: Volkswagen will not change name of U.S. operations: sources

#78
post #49

If anything, this is an amazing insight onto how the media will report anything from a press release without a minimum of investigation. The name change was essentially breaking news everywhere. - they're changing the almost 100 years old name with... a pun on that name? Even a teenager would see it as a joke. - the announcement comes out 2 days before April 1st and is deleted from the website shortly after publishin…

Didn't IHOP do this a couple years ago?

https://www.washingtonpost.com/business/2018/07/10/ihop-fake...

Re: Volkswagen will not change name of U.S. operations: sources

#79
post #49

If anything, this is an amazing insight onto how the media will report anything from a press release without a minimum of investigation. The name change was essentially breaking news everywhere. - they're changing the almost 100 years old name with... a pun on that name? Even a teenager would see it as a joke. - the announcement comes out 2 days before April 1st and is deleted from the website shortly after publishin…

I certainly didn't think it was a joke, it's seemed a perfectly reasonable thing to do * They got in trouble for diesel * They're pivoting to electric * The name sounds really similar, within the bounds of accent changes between cultures * The logo (VW) wouldn't have to change If it was a joke, then it failed because it was too realistic

I don't see it as a joke, but rather a marketing gimmick. IHOP did it a year ago (IHOB to announce their new burgers), and it got them a ton of press. I bet Volkswagon saw that and wanted in.

Re: Volkswagen will not change name of U.S. operations: sources

#80
post #72

Earlier quoted context omitted.

You wonder what it WOULD take for VW, Chevy, Ford, Toyota etc to convince you their product and commitment was on par with Tesla That they've been making production electric cars longer than Tesla, like Nissan has? (Though my singular Nissan dealer experience kinda put me off Nissans for a while.)

Yeah, and its not like the Leaf is great. It is fairly recent that they've started making cars as good as the Model 3 and Y.

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