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Volkswagen will not change name of U.S. operations: sources

reuters.com

21–30 of 148 posts

Re: Volkswagen will not change name of U.S. operations: sources

#23
post #20

It is quite interesting from a branding perspective how hard it may be for traditional car companies to convince you to buy their electric car. Is a company like VW really investing, in the long run, in electric cars in the way Tesla is? Should I _really_ trust their one-off electric car they build to dip their toe in? You wonder what it WOULD take for VW, Chevy, Ford, Toyota etc to convince you their product and com…

I see what you mean from a focus standpoint, but I feel like the traditional carmakers will likely always do better at quality, safety, and longevity for traditional stuff. Panel gaps, paint, proper automotive grade components, and so on.

Me too, cars are just much more than their engines and drivetrains.

Re: Volkswagen will not change name of U.S. operations: sources

#24
I don't like the name but it begs the question...

Is April fools the 'marketing dept' version of 'Staging' in a CI/CD pipeline? (or maybe blue/green deployment is better analogy !)

Like, if the tests fail (the public is enraged at your tweak ex. 'volt'swagen) , rollback the change under the guise of 'April fools'

Re: Volkswagen will not change name of U.S. operations: sources

#30

It is quite interesting from a branding perspective how hard it may be for traditional car companies to convince you to buy their electric car. Is a company like VW really investing, in the long run, in electric cars in the way Tesla is? Should I _really_ trust their one-off electric car they build to dip their toe in? You wonder what it WOULD take for VW, Chevy, Ford, Toyota etc to convince you their product and com…

I think that Skoda CityGo and the VW 1UP second gen are probably the best town cars there are (in EU sense).
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