Earlier quoted context omitted.
Try browsing the web without an ad blocker. The top results on Google search are always adverts. And, quite often, they link to scam sites. There are loads of copycat websites which appear in the top slot - especially for government site. https://www.which.co.uk/consumer-rights/advice/how-to-spot-a... It's particularly prevalent in the UK, where you see companies proxying legitimate services and charging premium rate…
Can you give me an actual example of this with a google search right now?
Here's an example:
[change name deed poll]
https://www.google.co.uk/search?sxsrf=ALeKk00J9KQR_SH1ZlvHgi...
For me the top four links are clearly marked ads. (Although some people may miss that [ad] marker). After the ads there are two links to the proper gov.uk website. Then there's a link to a commercial site called "Deed Poll Office", who charge for a services that's free.
In the past that TheDeedPollOffice link ranked higher.
Similar things used to happen for passports and tax self assessment.