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Zuckerberg: advertisers will be back to Facebook 'soon enough'

bbc.com

71–80 of 250 posts

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#71
post #47

All I can do is imagine Jesse Eisenberg saying this. There are other channels you can push your spend through with decent ROI. Nobody's platform be it a personal blog or small app is without analytics anymore. Shorting Facebook: FB 210p 7/10

Is it really necessary to announce that you've taken a specific position. Should we all layout all of our related positions on every post about a company?

This doesn't belong here.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#72
post #31

Earlier quoted context omitted.

>You do realize that regulating Facebook and other social media companies in order to force them to limit speech on their platforms would expressly violate the First Amendment? Yet FCC is still around regulating speech on broadcast television.

Because broadcast media is a publisher. Does Facebook want to call itself a publisher? If it does then I am sure FCC will regulate Facebook too. Right now all social media platforms are shielded by Section 230. They are platforms and not liable to what is posted on their platforms. But, some social media companies like Twitter have taken on the mantle of a publisher by mucking around with the US President's tweets. T…

> Does Facebook want to call itself a publisher?

I'm quite sure it doesn't want to call itself one. But once it made an algorithmic feed it decided to have a hand in what users do and do not see. It's not unreasonable to ask for some accountability in what that algorithm does, and such accountability is definitely not a violation of the first amendment.

> Will it continue to edit/censor Presidents and Prime Ministers

Point of clarification here: Twitter censored and edited absolutely nothing. They attached a warning to Trump's tweet. It is still available for all to read in its entirety.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#73
post #10

Earlier quoted context omitted.

In some ways they have though, at least in terms of time allocation. When Facebook was in its heyday it was the default social network. They dont seem to be adding as many new users and I suspect they are churning old users. They also have to compete with wechat, twitter, tiktok, reddit, twitch, etc so its not obvious to anyone but facebook how loyal the userbase is. Facebook is becoming less relevant so yes these co…

> In some ways they have though, at least in terms of time allocation. When Facebook was in its heyday it was the default social network. They dont seem to be adding as many new users and I suspect they are churning old users. They also have to compete with wechat, twitter, tiktok, reddit, twitch, etc so its not obvious to anyone but facebook how loyal the userbase is. But it has nothing to do with loyalty. It has al…

Personal opinion but TikTok's is great. I got sucked in in less than 1 min. I actually think the rest suck, including FB. Reddit has no AI.

Netflix's recommendation engine is usually spot on for me but I guess that is less difficult.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#74
post #48
post #46

Zuck is busy trying ensure his best employees aren't running for the hills. Too late man too late. It's already happening.

Yeah, if recruiters are tagging the least interested in tech in my contacts, then I know it's a ship going down. Acqui-hire is their only way to replenish the talent pool, now.

Are you saying fb is tagging non tech people for jobs?

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#75

Earlier quoted context omitted.

You are absolutely wrong on both counts. THe only real change will come from users. If Facebook users start boycotting (and to be clear no users are doing this), that is what will hurt them. So while you and I continue to be outraged, a lot of users don't care enough and just goto Facebook to see what their friends are doing and clicking on that ad. And the wheel keeps on turning around. Employee activism won't matte…

I hear this claim a lot, but it forgets that Facebook has 1.7 BILLION daily active users and still growing. They won't miss a few users here and there: users are the product, not the customer. 100 million people could leave Facebook and it would only slightly reduce the amount of ad impressions they can sell. On the other hand if advertisers boycott Facebook that directly hurts their bottom line.

400 advertisers, who are the largest brands, have already boycotted Facebook. And the stock is near all time high (it recovered the losses this week) and Zuckerberg is pretty much saying he won't change nothing. So there you have it. Very likely this will hurt advertisers more (since they now have lower ROI) vs. Facebook whose large base of performance driven and small advertisers (who don't have much brand to speak of) will take over.

Only thing which matters in the end is whether users continue engaging with Facebook. Money will flow thereafter. If users don't engage, even if the money is coming in for the time being, it will raise red flags across the board. This is why Twitter is such a shoddy stock to own - since their user numbers have been stagnant since 2013 regardless of how strong their ad business is.

This is social media 101.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#76
post #35

Last two things I got from FB Ads: "Smart" Wallet in Nov 2019: Never arrived. Owner now keeps posting dramatic posts without issuing anyone a refund. Bamboo Socks: Never arrived. No email after the first order confirmation last year. No nothing.

You don't vehemently boycott everything that is advertised to you? P:

I tried that for a while. Then I realized I spend most of my time on Twitter, FB, etc. hiding or deleting ads. So I just deleted all of my social media accounts.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#77
post #71
post #47

All I can do is imagine Jesse Eisenberg saying this. There are other channels you can push your spend through with decent ROI. Nobody's platform be it a personal blog or small app is without analytics anymore. Shorting Facebook: FB 210p 7/10

Is it really necessary to announce that you've taken a specific position. Should we all layout all of our related positions on every post about a company? This doesn't belong here.

I think it's good to disclose financial interests if you're making a point about a company, like disclosing if you are an employee.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#78
post #2

It’s so true. At the end of the day, users haven’t abandoned FB and that’s what advertisers care about.

Depends which users. A lot of teenagers are "mostly on Instagram" or "only use it for Messenger". And teenagers are apparently an important population to marketers. I know FB owns Instagram but the point is, Facebook as a platform may be past its prime in NA.

With the rise of TikTok, I wonder if Instagram is past its prime as well?

Most of my friends have stopped posting photos to Instagram, and just occasionally share stories now. But for short-form video content, TikTok seems to be growing much faster.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#79
post #54
post #47

All I can do is imagine Jesse Eisenberg saying this. There are other channels you can push your spend through with decent ROI. Nobody's platform be it a personal blog or small app is without analytics anymore. Shorting Facebook: FB 210p 7/10

2:10pm 7/10/2020?

I think he means he's buying put options at 210 expiring on 7/10

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#80

And yes, he's absolutely correct. Some advertisers such as the big Canadian banks aren't even hiding it now switching from announcing a boycott to a limited-time withdrawal: "Participating brands will suspend all advertising on the platform for the month of July." https://globalnews.ca/news/7129688/facebook-boycott-canada-b...

Nobody was ever hiding that the boycott is for July; the call for the boycott says so in the first line. Some companies decided to go for more than a month but that's their choice.

> On June 17, Color Of Change along with the NAACP, ADL, Sleeping Giants, Free Press, and Common Sense Media called on Facebook’s advertisers to hit pause on ad spending for July 2020

> https://colorofchange.org/stop-hate-for-profit/

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