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Make Firefox support moz://a

bugzilla.mozilla.org

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Re: Make Firefox support moz://a

#71

Post by matt4077 »

thresh wrote: post #58

Yeah, that will totally solve Mozilla's now so slow fading into irrelevance. VideoLAN.org website stats tell me that Firefox hits percentage dropped from 26.3% through Jan 2016 to 21.2% through Jan 2017. Of course this is not a 100% reliable measure, but stats usually don't lie about that.

It's the result of Google throwing their full weight behind Chrome. It's insane not to expect the #1 cash-generating business to take a large bite out of Firefox when they set their mind on creating a browser that ticks all the marks of Mozilla's goals as well: standards-compliant (or setting), fast, secure, open, extensible etc.

And Chrome is now at the absolute core of Google's strategy: they need to make the open web as competitive a platform as possible to stop Facebook's walled garden, or Apple's native platform the future of the web. Because google has no place in those two ecosystems. Thus: Android and Chrome.

Trash-talking Mozilla is only going to make their funding dry up and/or demotivate their employees. But it's in everyone's interest to make sure they thrive. It's only a coincidence that Google and the public's interest are currently aligned. There will come a time in the future where we'll desperately need the competitor that is Firefox. Let's not forget that they were ones lighting a fire under IE from around 2005-2012. Who knows where we'd be without them – .docx instead of .html?

Re: Make Firefox support moz://a

#73

Post by gkya »

datenwolf wrote: post #23

Until now I didn't realize Mozilla changed their logo. Now I've seen it the typographer in me cries… The whole purpose of text is to _unambigously_ convey information. So either Mozilla now rebrands themself as moz-colon-slash-slash or they now live with a significant portion of typography-anal nerds who dislike that logo.

> The whole purpose of text is to _unambigously_ convey information.

The purpose of text is to convey information, ambiguously or not. Text is a coherent and cohesive group of one or more sentences. A logo is not text, it is a graphic that represents an establishment or a brand. It may include some text, but it is as text as a photo of a road sign with some text on it is.

Re: Make Firefox support moz://a

#75

Post by dublinben »

matt4077 wrote: post #51
cschmidt wrote: post #40

If you're not a logo geek, this is the major website that reviews logo redesigns, on the new Mozilla logo: http://www.underconsideration.com/brandnew/archives/new_logo...

Quote, to maybe nib the ritual hatred in the bud before mozilla becomes the new Apple: "A logo that not only DOESN’T suck but one that has a strong idea, a fresh execution, a promising flexibility, and, that all of it together, sometimes subtly and sometimes overtly, manages to communicate what Mozilla is about." Now if only someone would write an article explaining why considerations such as branding are useful even…

Why are the branding needs of a non-profit organization any less than that of a for-profit organization?

Re: Make Firefox support moz://a

#76

Post by amooiman »

matt4077 wrote: post #51
cschmidt wrote: post #40

If you're not a logo geek, this is the major website that reviews logo redesigns, on the new Mozilla logo: http://www.underconsideration.com/brandnew/archives/new_logo...

Quote, to maybe nib the ritual hatred in the bud before mozilla becomes the new Apple: "A logo that not only DOESN’T suck but one that has a strong idea, a fresh execution, a promising flexibility, and, that all of it together, sometimes subtly and sometimes overtly, manages to communicate what Mozilla is about." Now if only someone would write an article explaining why considerations such as branding are useful even…

The general idea is that 90% of people I tell "I work for Mozilla" respond with "Oh, you work on Firefox?" but we're about so much more than that. My understanding of the motives behind this change is that having better branding that explains we're focused on the internet in general will hopefully expand our reach and recognition outside the tech bubble.

Re: Make Firefox support moz://a

#77

Post by gkya »

FeepingCreature wrote: post #39
tokenizerrr wrote: post #7

Earlier quoted context omitted.

Because search engines are using Firefox, right? This is an easter egg within the Firefox web browser. No search engine is going to notice a thing.

No, the issue is the new logo is "moz://a", so when people don't get that it's supposed to mean "mozilla" they'll type it in as "moz://a".

If they're seeing Mozilla logo somewhere, they're either on the Mozilla website or a webpage regarding Mozilla or a product thereof, so all this discussion is in vain and is a parody of itself.

Also, WRT indexing, the logo is an image, not text, so the search engines will either not index it or index it like they index other images, using filename and maybe embedded metadata.

Re: Make Firefox support moz://a

#78

Post by pmontra »

notheguyouthink wrote: post #60
roryisok wrote: post #52

Earlier quoted context omitted.

> but changing name to something unspeakable and ungooglable doesn't feel right. they're not changing the name. they're still "mozilla". they will still have "mozilla.org" and you'll still be able to google it. it's just a new logo . people are so over-reacting to this

Imagine how they would react if Mozilla changed their logo to some non-font design? "What are we supposed to call them now? Circle? Circle square-rectangle? What is the world coming to, why would they call themselves Circle!"

Non-font designs don't have these problems. Mercedes' three pointed star logo doesn't leave anybody puzzled about the spelling of their name. They have to ask for the name, then it's easy. Letters induce people thinking that the name of the company is what they see in the logo. Imagine you know about a new company from its logo C0mp4ny. I think everybody would assume that the name of the company is C0mp4ny, not Company.

Re: Make Firefox support moz://a

#79

Post by bisby »

wott wrote: post #67
toxican wrote: post #42

While I don't like the branding move at all, I think the concern that people will start calling them moz-colon-forward-slash-forwadslash-a is a little ridiculous. Is Sony's line of laptops Analog Wave One Zero? Is Verizon Verizoncheckmark? Is Johnson & Johnson Johnson ampersand Johnson? Is Comcast CComcast? No, because people aren't complete idiots. Those that are going to know/care about Mozilla will be able to tell…

> No, because people aren't complete idiots. Sweet summer child. http://www.gentside.com/le-bon-coin/le-bon-coin-un-ordinateu... http://i.imgur.com/4nMqG8C.png http://www.jofogas.hu/veszprem/Sony_mio_laptop_elado_6040346... http://archiwum.allegro.pl/oferta/sony-mio-pcg-6e1m-laptop-o... https://www.olx.in/item/sony-wio-laptop-ID19koWZ.html

MOST people aren't complete idiots. Clarifying your logo isn't going to make the idiots suddenly smart.

Re: Make Firefox support moz://a

#80

Post by semi-extrinsic »

adamgravitis wrote: post #55
toxican wrote: post #42

While I don't like the branding move at all, I think the concern that people will start calling them moz-colon-forward-slash-forwadslash-a is a little ridiculous. Is Sony's line of laptops Analog Wave One Zero? Is Verizon Verizoncheckmark? Is Johnson & Johnson Johnson ampersand Johnson? Is Comcast CComcast? No, because people aren't complete idiots. Those that are going to know/care about Mozilla will be able to tell…

To be fair, I do insist on calling Deloitte "Deloitte Dot".

Also "the Kia Cee-apostrophe-dee" and "the VW Up-exclamation-mark". Not to mention "the Ferrari the Ferrari (sic)".
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