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Apple Intelligence for iPhone, iPad, and Mac

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Re: Apple Intelligence for iPhone, iPad, and Mac

#671

Post by doctor_eval »

SoftTalker wrote: post #531
solarkraft wrote: post #516

Earlier quoted context omitted.

Apple has demonstrated to be relatively trustworthy about privacy while most AI companies have demonstrated the opposite, so I do see a significant difference.

Google was considered very cool and trustworthy at one point also. "Do no evil" and all that.

Google was cool, once upon a time, but they always used your personal info pretty openly. The CEO a himself famously said, “The Google policy on a lot of things is to get right up to the creepy line and not cross it.”

Apple has taken a markedly different approach, and has done so for years - E2E encryption, hashing and segmenting routes on maps, Secure Enclave, etc.

While I think it’s perfectly reasonable to “trust no one”, and I fully agree that there may be things we don’t know, I don’t think there it’s reasonable to put Apple on the same (exceedingly low) level as Google.

Re: Apple Intelligence for iPhone, iPad, and Mac

#672

Post by guhcampos »

methodical wrote: post #621
highwaylights wrote: post #603

Earlier quoted context omitted.

Ironically, I feel like Apple might have lost me as a customer today. It won't matter to Apple, obviously, but so much of what they showed today I just felt was actively pushing me out of the ecosystem. I first bought some devices for myself, then those devices got handed off to family when I upgraded, and now we're at a point where we still use all of the devices we bought to date - but the arbitrary obsolescence ha…

While I mostly agree with your point of Apple being rather aggressive with forced upgrading, I don't think the device requirements for these features were based solely on the desire to push out people with older devices, but rather due to the hardware requirements for a lot of the ML/AI features being based on the Apple Silicon, at least for the Mac side of things. As to why they drew the line at the iPhone 15, perha…

I'm with you here. As a proud owner of an iPhone 13 Mini, I refuse to switch to anything bigger than that, but I do concede that any moderately useful AI pipeline will require more power than my aging phone is capable to provide.

Re: Apple Intelligence for iPhone, iPad, and Mac

#673

Post by yborg »

peppertree wrote: post #368
maz1b wrote: post #170

Gotta say, from a branding point of view, it's completely perfect. Sometimes things as "small" as the letters in a companies name can have a huge impact decades down the road. AI == AI, and that's how Apple is going to play it. That bit at the end where it said "AI for the rest of us" is a great way to capture the moment, and probably suggests where Apple is going to go. imo, apple will gain expertise to serve a mons…

I think the biggest announcement was the private compute cloud with Apple Silicon. Apple is building up internal expertise to go after Nvidia.

Isn't it also that Nvidia chips are basically unobtainable right now anyway?

Re: Apple Intelligence for iPhone, iPad, and Mac

#674

Post by rising-sky »

Nition wrote: post #655

Aside from the search and Siri improvements, I'm really not sure about the usefulness of all the generative stuff Apple is suggesting we might use here. If you spend an hour drawing a picture for someone for their birthday and send it to them, a great deal of the value to them is not in the quality of the picture but in the fact that you went to the effort, and that it's something unique only you could produce for th…

You could say the same thing for sending a Happy Birthday text, versus a hand written letter or card. Nothing is stopping a person from sending the latter today, and yes they are more appreciated, but people also appreciate the text. For example, if you're remote and perhaps don't have that deep of a relationship with them

Re: Apple Intelligence for iPhone, iPad, and Mac

#676

Post by teruakohatu »

peppertree wrote: post #368
maz1b wrote: post #170

Gotta say, from a branding point of view, it's completely perfect. Sometimes things as "small" as the letters in a companies name can have a huge impact decades down the road. AI == AI, and that's how Apple is going to play it. That bit at the end where it said "AI for the rest of us" is a great way to capture the moment, and probably suggests where Apple is going to go. imo, apple will gain expertise to serve a mons…

I think the biggest announcement was the private compute cloud with Apple Silicon. Apple is building up internal expertise to go after Nvidia.

Apple have a long antagonist relationship with NVIDIA. If anything it is holding Apple back because they don’t want to go cap in hand to NVIDIA and say “please sir, can I have some more”.

We see this play out with the ChatGPT integration. Rather than hosting GPT-4o themselves, OpenAI are. Apple is providing NVIDIA powered AI models through a third party, somewhat undermining the privacy first argument.

Re: Apple Intelligence for iPhone, iPad, and Mac

#677

Post by hbn »

elAhmo wrote: post #637
htrp wrote: post #415

> Apple Intelligence is free for users, and will be available in beta as part of iOS 18, iPadOS 18, and macOS Sequoia this fall in U.S. English. Some features, software platforms, and additional languages will come over the course of the next year. Apple Intelligence will be available on iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with Siri and device language set to U.S. English. For more i…

I am quite disappointed that 14 pro is not supported. So much power, but they decided to not support any of the older chips.

The 15 Pro's SoC has an extra 2GB of RAM which could very well be make-or-break for running a local model which tends to be very memory-constrained

Re: Apple Intelligence for iPhone, iPad, and Mac

#678

Post by Jtsummers »

ManuelKiessling wrote: post #550
ethbr1 wrote: post #334

Earlier quoted context omitted.

> I always saw this level of personal intelligence to come about at some point, but I didn’t expect Apple to hit it out of the park so strongly. Benefit of drawing people into their ecosystem. It's the benefit of how Apple does product ownership. In contrast to Google and Microsoft. I hadn't considered it, but AI convergence is going to lay bare organizational deficiencies in a way previous revolutions didn't. Nobody…

It’s ironic how the one company that is WAY over the top wrt secrecy — not only to the public, but also and especially internally (they’ve even walled the hardware team from the software team while developing the iPhone!) — is at the same time the one company that really nails integration.

The key difference is that Apple (as an organization) appears to have an overarching roadmap (that spans multiple product lines). The secrecy is irrelevant as long as the leadership of each division is aligned (it hurts, but does not prevent success). Google, MS, and others are less organized at the top, so subdivisions of the overall org are left to plan for themselves and between each other, which leads to conflicts. Resolution may be achieved when things get pushed high enough, but only if it surfaces at the top for a leader (if such people exist in their org structure) to declare a resolution and focus for the groups involved.

Re: Apple Intelligence for iPhone, iPad, and Mac

#679

Post by rdl »

I'm super excited about how the apple private compute cloud stuff works -- I tried to build this using intel TXT (predecessor of SGX) and then SGX, and Intel has fucked up so hard and for so long that I'm excited by any new silicon for this. AWS Nitro is really the direct competition, but having good APIs which let app developers do stuff on-device and in some trustworthy/private cloud in a fairly seamless way might be the key innovation here.
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