My parent comment points out why society should not "reward them lavishly" as you say. However, I would (and did) put it in different terms. I'll elaborate as I think you misunderstand me.
I have no issue with incentivising and rewarding individuals who contribute great works. Any rewards, monetary or otherwise, would be fine if our institutions could continue to serve all and not just the few "rewarded" individuals.
Unfortunately, time has proven that money and power are intrinsically linked and those same few will continue to shape how and what paths humanity takes at large. I'm simply stating we should tread more carefully and not place all trust in a few cult of personalities as many seem to, and your response implies. Perhaps the stories of the self-made individual and the chances of becoming one of those few (however vanishing small the chance) is too ingrained in our collective psyche that we blind ourselves to what parts we actually play in this game.
The trade offs here aren't as simple as getting packages sooner rather than later. The tradeoffs are accepting a brutal, fuedalistic society where the negative outcomes for the many are disregarded for the positive outcomes of the few.
Perhaps the negative outcomes are too "invisible" in our daily lives because we, in tech, are isolated enough by nature of being fairly well compensated for the work we do. This in all likelihood will change if history is our guide. I personally know many individuals that work 2 or 3 jobs to be able to afford a roof over their heads because of wage suppression by corporations like the one you mention. Teachers, healthcare workers and the like. You may not see them as important but you may want to reflect on why. Meanwhile, the commons are actively being destroyed: hard won clean air and water protections are being rolled back. My father is dying of cancer because of exposure to chemicals that corporations actively lobbied to hide from the public at all costs, even though they were well aware of the dangers. These are the real results of direct corporate lobbying efforts made by the rewarded few. I don't see this as an "emotional" argument to make, but rather an inherently humanist one.
My children are growing up in a world with dimmer prospects than I or my parents had. If this is simply the cost of faster packages, than I want none of it.