Earlier quoted context omitted.
iMessage was released on iOS 5 with the release of the iPhone 4S. Before then, all messages had a green background. Somehow sticking with the default of more than 10+ years is intentional maleficence by Apple?
In a product development org, refusing to prioritize something is identical to deprioritizing it. @Time0 -> Priority1=X, Priority2=Y @Time1 -> Priority1=X, Priority2=Z, Priority3=Y Across this timeframe, Y's priority was lowered from P2 to P3, because the org intentionally decided to make Z a higher priority. One could argue that improving this experience was never in their priority list; but as long as product leade…
He's pointing out that Apple considered green originally the best background color for texting, and then added their own protocol with a blue background.
So it's not like they deliberately relegated SMS to green because they were certain blue was better; if they believed blue was superior, they'd have used it from the beginning.