This is probably Google's Altavista moment, by making their results crappier by the year in search of Ad dollars everyone has felt that there is a potential for search to be better and once that becomes available they'll be in a continious game of catch-up. Yes, Google has their own AI divisions, tons of money and SEO is to blame for part of their crappiness. But they've also _explicitly_ focused on ad-dollars over a…
For me the key difference between ChatGPT Search and Google is the feedback mechanism. With ChatGPT, I can give a thumbs up or thumbs down; this means that OpenAI will optimize for users thumbs up. With Google, the feedback is if I click on an Ad; this means that Google optimizes for clickbait.
Heck, Google even promoted the `ping`[0] anchor attribute feature so they can log what link you click without slowing you down. (Firefox doesn’t support ping, which means when Firefox users click on a Google search result link they’re sent to an internal google.com URL first and then redirected for logging purposes)
[0] https://developer.mozilla.org/en-US/docs/Web/API/HTMLAnchorE...