For what I can tell, Elon bought Twitter to take it off the stock market, fix it as a private company, creating growth and profitability, and then list it later to make his money back. He sees the X vision to make Twitter become the Everything App, where people turn to it for more than just messaging, but video calls and commerce. Very much like WeChat where it serves as a platform for things like restaurant bookings…
Twitter has officially changed its logo to ‘X’
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Re: Twitter has officially changed its logo to ‘X’
#602It also might have been an impulsive decision to become relevant in “new tech” at the same time (why would he care so much about this, boredom?). Ultimately he probably just wanted to get out of that impulsive deal again though but it was too late.
Lastly he probably also had/has some WeChat ambitions.
We can see how most of these potential goals are now falling apart spectacularly due to extreme unreflected and unchecked ego.
He seems to have succeeded in the first case though, the “moderated”/“mostly sane”(?) free speech “town square” basically destroyed and replaced by an increasingly irrelevant echo chamber for his greater brand.
Re: Twitter has officially changed its logo to ‘X’
#603Earlier quoted context omitted.
His vision is to turn it into a bank. He talked about this with Baron's last year. The part of the "everything app" he actually cares about is banking. His goal is to make it into the world's largest bank. He actually said so. Honestly, not a bad idea. If you are the world's richest person you might as well have a company that can actually make money.
He wants a bank, and buys a social media company for 44 Bn. Interesting strategy, as someone else so pointly called it: 5d checkers.
Re: Twitter has officially changed its logo to ‘X’
#604[flagged]
I realize I'm doing a quixotic thing by offering a different perspective to a hate mob, but he's clearly not motivated by appearing intelligent and is doing things with high risk to reward ratio on a long time horizon. He said repeatedly that SpaceX and Tesla had a low chance of success, but poured all his resources into them anyway. People thought he was crazy with examples of countless individual decisions over a 2…
Musk has spent and continues to spend an inordinate amount of effort cultivating a particular image/brand of himself, one which has gained him a large following.
Re: Twitter has officially changed its logo to ‘X’
#605This man is burning anything that had any value at Twitter. From an extremely valuable list of verified users to the name which is even used as a verb. There is absolutely no reason to rename Twitter. The name isn't even that stained compared to like Comcast or what ever the name was of that phone company in the 90s that sucked so bad it was renamed.
This is a straw man - like many other of the comments here. Full of emotion, but vapid in real substance.
Re: Twitter has officially changed its logo to ‘X’
#606I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…
Re: Twitter has officially changed its logo to ‘X’
#607Re: Twitter has officially changed its logo to ‘X’
#608Earlier quoted context omitted.
That's hilarious. I honestly wonder if Elon decided to do this change on Friday and had people rushing all weekend to push it out the door.
No it has probably been a plan since the beginning. He wants to build an everything app like wechat.
He has no plan. How is that not painfully obvious at this point
Re: Twitter has officially changed its logo to ‘X’
#609Re: Twitter has officially changed its logo to ‘X’
#610This man is burning anything that had any value at Twitter. From an extremely valuable list of verified users to the name which is even used as a verb. There is absolutely no reason to rename Twitter. The name isn't even that stained compared to like Comcast or what ever the name was of that phone company in the 90s that sucked so bad it was renamed.
Twitter wasn't ever close to making money - its IP wasn't even that valuable - hence the several clones that have popped up since Musk's purchase. This is a straw man - like many other of the comments here. Full of emotion, but vapid in real substance.