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YouTube will now show ads on all videos even if creators don’t want them

forbes.com

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Re: YouTube will now show ads on all videos even if creators don’t want them

#601

Post by Dylan16807 »

forest_dweller wrote: post #592
theturtletalks wrote: post #589

Earlier quoted context omitted.

Can creators self-host videos on their personal website and push that video to Youtube for their subscribers? That way, they can direct users who don't want ads to their website. Then they are not completely dependent on YT, FB, etc.

If you even have a few thousand people regularly watching you (whcih is common these days). The bandwidth costs start to add up.

Bandwidth is the easy part for most cases. The software/operations requirements and the network effects are huge and crushing.

Re: YouTube will now show ads on all videos even if creators don’t want them

#602

Post by jonathankoren »

tombert wrote: post #519
jonathankoren wrote: post #253

Earlier quoted context omitted.

> However, this is the sort of foundational service change that you simply don't do ten years into a lucrative partner program without a good reason. YouTube is a monopoly. This is exactly the type of things monopolies do. Yes, there are other places to upload videos to watch on demand, but they’re much smaller, less well known, and just more niche. > "Changing the deal" in a very big way like this makes your custome…

> There aren’t any obviously viable alternatives for long form videos. There are plenty of alternatives in some sense; stuff like Bitchute exists and allows you to post whatever you want and it works well enough, but the reason I don't go on there is that it seems like a lot of the content is basically just neo-Nazi crap, which of course I don't really want to watch. And I suppose that's kind of the issues; YouTube h…

I think you’re analysis is basically correct. The only creators attracted to YouTube alternatives are those that have been forced off YouTube. You see the same thing with 8chan, Gab, and now Parler.

Now niche doesn’t necessarily mean “cesspool of hate”, but that is a niche. For a while Vimeo seemed to be the place where I found embeds of art videos, so I attributed that niche to it, but I can’t remember the last time I saw a Vimeo embed. YouTube has sucked all the air out of the room. To underline this point, I hadn’t even heard of Bitchute until now.

Re: YouTube will now show ads on all videos even if creators don’t want them

#603

Post by sideshowb »

mac01021 wrote: post #487
coddle-hark wrote: post #481

Earlier quoted context omitted.

Which other free email provider are you considering?

I switched to Fastmail 2 months ago. It's been painless so far.

How does their search and spam filter compare to gmail?

Re: YouTube will now show ads on all videos even if creators don’t want them

#604

Post by ashtonkem »

shawnz wrote: post #539
ashtonkem wrote: post #522

Earlier quoted context omitted.

If non customer complaints and responses threaten the ability of the organization to sell to their actual customers, they will respond. Short of that line, the business is not going to be responsive to non-customer complaints. This is particularly relevant for subscription vs. ad companies, because both of these companies have different kinds of “non customers”. For a subscription company non-customers can be induced…

> unless your complaints interfere with [their bottom line], then they have zero reason to care about your opinion Again, how are the incentives any different whether or not the business is funded by advertising? Just like how Google knows that a user with a complaint isn't necessarily going to stop using their services and looking at their ads, Apple (for example) knows that a user with a complaint isn't necessarily…

> Apple knows that a user with a complaint isn’t necessarily going to stop buying iPhones.

Nonsense. People switch to android all the time. Apple’s sales depend wholly on continuing to meet the needs of their customers and providing perceived value. If they fell behind Android in perceived value, or stopped producing what their paying customers want they would lose money. Relatively high switching costs dampens this a bit, but there’s no magic that keeps Apple customers buying apple products.

> I don’t see why a “customer” who is paying in ad impressions is any less of a “customer” than one who is paying in cash.

A “customer” who pays in ad impressions is, quite literally, not a customer. They’re a user, at best. The customer is the person who pays the business for a good or service, which in this case is the ad buyer. Google will try to make you happy insofar as it helps them get more money from their paying customers, but the moment there’s a conflict between between the needs of their users and the needs of their customers, the paying customers will always win.

Put more brutally, your relationship with Google has more in common with a cow’s relationship with Nike than a shoe owner’s relationship with Nike. Your attention is the product, as much as the cow’s leather is. Just as we don’t confuse good animal husbandry with a genuine interest in the cow’s long term well being, don’t confuse Google offering features & products as an interest in your productivity and/or happiness.

Re: YouTube will now show ads on all videos even if creators don’t want them

#605

Post by Kye »

hedora wrote: post #346

I wonder if it’s a coincidence that youtube-dl was nearly taken down immediately before Google created a massive incentive for people to bulk migrate data off their platform.

Channel owners can already download the original videos from the backend.

Re: YouTube will now show ads on all videos even if creators don’t want them

#606

Post by kllrnohj »

JakeTheAndroid wrote: post #557
forest_dweller wrote: post #543

Earlier quoted context omitted.

"Creators" went for direct monetisation because de-monetisation can happen on youtube for almost any arbitrary reason and there is almost no way to contact a human (as far as I am aware) to remedy such a situation.

Yeah, and I think this drives the point home even further. You really want a risk mitigation strategy for YouTube's hostile actions against creators. It's been a slow but steady creep. So, if your business is built off the back of something like Facebook, or YouTube, or Instagram, you probably want a backup plan. I've seen a few YouTubers have a centralized site for signups and support where they host all their conte…

Linus of the Tech Tips variety has said that a major reason they kept paying for the forums, which are a pain to keep healthy & don't generate much revenue, is so that they could have a direct line of communication to their core fan base no matter what happens.

Similarly there's a reason LTT launched Floatplane. Risk management is important regardless of how big your business is. Even if you're large enough for youtube to assign you an actual person for support.

Re: YouTube will now show ads on all videos even if creators don’t want them

#609

Post by shawnz »

ashtonkem wrote: post #604
shawnz wrote: post #539

Earlier quoted context omitted.

> unless your complaints interfere with [their bottom line], then they have zero reason to care about your opinion Again, how are the incentives any different whether or not the business is funded by advertising? Just like how Google knows that a user with a complaint isn't necessarily going to stop using their services and looking at their ads, Apple (for example) knows that a user with a complaint isn't necessarily…

> Apple knows that a user with a complaint isn’t necessarily going to stop buying iPhones. Nonsense. People switch to android all the time. Apple’s sales depend wholly on continuing to meet the needs of their customers and providing perceived value. If they fell behind Android in perceived value, or stopped producing what their paying customers want they would lose money. Relatively high switching costs dampens this…

> there’s no magic that keeps Apple customers buying apple products.

So then what's the magic that keeps Google users using Google products if they stop producing what their non-paying, but ad-watching customers want?

If the answer is "anticompetitive practices", I don't deny that at all, but that has nothing to do with advertising as a revenue model. Just look at Microsoft, they have long been the champions of anticompetitive behaviour and yet they didn't really use advertising as a revenue model until recently.

> Google will try to make you happy insofar as it helps them get more money from their paying customers, but the moment there’s a conflict between between the needs of their users and the needs of their customers, the paying customers will always win.

The needs of the users are the needs of the paying customers, that is what I am saying. Without the users there is no opportunity to have paying customers, period.

> your relationship with Google has more in common with a cow’s relationship with Nike than a shoe owner’s relationship with Nike.

No, that is a totally misleading analogy and I think it perfectly demonstrates what is wrong with this argument. Users choose to use Google products in exchange for ad impressions.

Re: YouTube will now show ads on all videos even if creators don’t want them

#610

Post by neurostimulant »

This is probably a good thing because it'll force companies to move to other video platform that let them host videos without ads. It might drive up competition in video space, which is a good thing. Youtube has been monopolizing video space for far too long because they were operating without much regards for profits, killing their competitors that don't have a deep pocket.
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