Thanks, this is awesome info! I passed it to my designer, he will find it even more useful.
Great!
User Onboarding
61–70 of 70 posts
Re: User Onboarding
#62Just read the Optimizely tear down. Excellent. Have bookmarked and will buy the book shortly :)
Interestingly, the Optimizely landing page looks completely different now, with a lot of the content that used to be there placed elsewhere on their website. Assuming that they used their own technology to improve their own landing page, we could perhaps conclude that their old information-heavy landing page wasn't good for conversion, and their newer page performs much better. I wonder why; the old landing page look…
Wow, yeah, that's way different. I'd be very curious to see how it's performing in comparison. If you're gonna test, you might as well test big I suppose!
Re: User Onboarding
#63Wanted to chime in about Samuel's consulting service. I was part of a project that Samuel did a teardown for. He went above and beyond to do a very thorough video and answer questions on the follow-up call. It's especially handy if you have a bunch of small UX issues you're working on and find yourself going in circles debating the same issues. His "first-time-user" take on things helps iron that out. He also points…
That's really kind of you to chime in -- would you mind emailing me at (anything) @useronboard.com so I can thank you personally?
Re: User Onboarding
#64Earlier quoted context omitted.
Very nice feedback! I agree there's plenty of room for improvement here -- it started as a side project I threw together over a weekend and it's always had a bit of a "cobbler's children" status. That said, the fact that it skews educational over salesy is very intentional -- I'd much rather have you find it to be a phenomenal resource and come back over and over (and then buy the book) than I would have it try to se…
I completely agree with the OP's advice. Without knowing anything about the site at all (I'm not familiar with your services at all so I can probably offer a pretty useful data point), I clicked through, looked for about five seconds at the Basecamp example, and clicked the dreaded back button. Not because the info isn't useful, but because I didn't have the desire to look beyond that right at that moment. Chances ar…
Thanks for the feedback, and I didn't take it as condescending at all. I tend to lean away from brazen self-promotion, so it's nice to hear I could turn it up a notch or two. Sounds like I have an A/B test coming up!
Re: User Onboarding
#65Netflix slide 34. "Opportunity for smiling faces or other positive imagery, to promote more encouragement".
You think so? I have mixed feelings about this.
I think designers tend to overload commercial websites with cheesy smiling faces.
Maybe if they could come up with some more creative idea for positive imagery instead... but happy people, perhaps it's actually good that they didn't resort to this cliche again (since - as you pointed out - they already showed us a bunch of people mysteriously smiling at the menu screen like some drugged Joker victims ;) )
Re: User Onboarding
#66The breakdown of the OKCupid process has these two comments about illustrations: 1. Illustration of smiling high confidence person draws you in. 2. The illustration feels a bit flat and 'uncanny-valley-ish.' it leaves an impersonal impression, but that might be the intent (i.e. you get the personal stuff when you log in) Would you be surprised to learn that these comments are about the same illustration? I was. I cli…
I appreciate the critique, but it's not like an object can't have more than one quality. :) In this case, an illustration was both crudely presented while simultaneously being more personable than, say, a block of text. I'm not sure where the "gotcha" here is.
You really think those descriptions are compatible? I don't mean compatible like "sort-a prominent sorta-not position," I am talking about not mutually exclusive. Uncanny valley has never been something that I imagined being drawn to.
Re: User Onboarding
#67Earlier quoted context omitted.
I appreciate the critique, but it's not like an object can't have more than one quality. :) In this case, an illustration was both crudely presented while simultaneously being more personable than, say, a block of text. I'm not sure where the "gotcha" here is.
You really think those descriptions are compatible? I don't mean compatible like "sort-a prominent sorta-not position," I am talking about not mutually exclusive. Uncanny valley has never been something that I imagined being drawn to.
Yeah, fair point.
Re: User Onboarding
#68Re: User Onboarding
#69Netflix slide 34. "Opportunity for smiling faces or other positive imagery, to promote more encouragement". You think so? I have mixed feelings about this. I think designers tend to overload commercial websites with cheesy smiling faces. Maybe if they could come up with some more creative idea for positive imagery instead... but happy people, perhaps it's actually good that they didn't resort to this cliche again (si…
I wouldn't have minded seeing something to help keep things fresh and moving forward. Definitely didn't need to be cheesy or stock photography.
p.s. "drugged Joker victims" is a hilarious way to describe it!
Re: User Onboarding
#70Earlier quoted context omitted.
Hey, I love your website. I've been through half of the teardowns. Have you ever thought about doing the same things for mobile apps?
I agree I should do more of them, but Pocket ( http://www.useronboard.com/how-pocket-onboards-new-users/ ) and WhatsApp ( http://www.useronboard.com/how-whatsapp-onboards-new-users/ ) were both mobile.
thanks :)