Thanks, this is awesome info! I passed it to my designer, he will find it even more useful.
User Onboarding
51–60 of 70 posts
Re: User Onboarding
#52I thought it would be interesting to see how http://www.useronboard.com/ stacks up, based on some of the feedback dished out in those teardowns. Some quick notes, based on http://i.imgur.com/mIwr3TS.png , and assuming that the goal is to sell copies of the book. - There's no call to action at all - Assuming someone who lands here would have some idea of what user onboarding is, the page doesn't say specifically how t…
> ...based on some of the feedback dished out in those teardowns.
It's a blog, not an app, so that doesn't make a whole lot of sense.
Re: User Onboarding
#53Just read the Optimizely tear down. Excellent. Have bookmarked and will buy the book shortly :)
Interestingly, the Optimizely landing page looks completely different now, with a lot of the content that used to be there placed elsewhere on their website. Assuming that they used their own technology to improve their own landing page, we could perhaps conclude that their old information-heavy landing page wasn't good for conversion, and their newer page performs much better. I wonder why; the old landing page looks a lot better to me, and seems to make a lot more sense if you look at the theory behind it (as put forwards by the teardown).
Re: User Onboarding
#54Wanted to chime in about Samuel's consulting service. I was part of a project that Samuel did a teardown for. He went above and beyond to do a very thorough video and answer questions on the follow-up call. It's especially handy if you have a bunch of small UX issues you're working on and find yourself going in circles debating the same issues. His "first-time-user" take on things helps iron that out. He also points out a lot of things you havne't noticed because you're been staring at the same design for so long.
Re: User Onboarding
#55Earlier quoted context omitted.
Very nice, great work! Some FYIs: On my iphone Safari browser, I found the next/prev buttons on the viewer to be very small targets. Also, before I noticed them, I tried swiping horizontally on the slide itself, but this triggers some weird zoom behavior. Lastly, it's hard to see the details of the slides when using this device/browser. Again, congrats on creating a great resource!
Those are good points, for sure. I hadn't considered the swiping part, especially. Mostly the details are stupidly small at mobile size -- as much as I'm a fan of responsive design, this really is more of a "desktop" activity.
For small-screen mobile devices, could you launch the slides in full-screen landscape?
Re: User Onboarding
#56I thought it would be interesting to see how http://www.useronboard.com/ stacks up, based on some of the feedback dished out in those teardowns. Some quick notes, based on http://i.imgur.com/mIwr3TS.png , and assuming that the goal is to sell copies of the book. - There's no call to action at all - Assuming someone who lands here would have some idea of what user onboarding is, the page doesn't say specifically how t…
Very nice feedback! I agree there's plenty of room for improvement here -- it started as a side project I threw together over a weekend and it's always had a bit of a "cobbler's children" status. That said, the fact that it skews educational over salesy is very intentional -- I'd much rather have you find it to be a phenomenal resource and come back over and over (and then buy the book) than I would have it try to se…
I completely agree with the OP's advice. Without knowing anything about the site at all (I'm not familiar with your services at all so I can probably offer a pretty useful data point), I clicked through, looked for about five seconds at the Basecamp example, and clicked the dreaded back button. Not because the info isn't useful, but because I didn't have the desire to look beyond that right at that moment. Chances are that after a day or two I would have forgotten that the site existed and never returned (not a slight, it's just a realistic fact about most people). It's very unlikely that any resource is going to be so useful from a single use that users will frequent it from that day forth. It requires a bit of nudging/reminding over several interactions.
I think it's a mistake to avoid being salesy. People who want to improve their conversions (presumably your targeted customers) want solutions that your book or mailing list very well might solve. In fact it wasn't until I read the OP's comment that I realized you had a mailing list or training materials to sell.
One suggestion would be to put a WP-style banner at the top asking people to sign up for your mailing list. It isn't overbearing and if people aren't interested, they won't sign up.
Anyhow, not trying to sound condescending, just offering some advice that I think could be helpful.
Re: User Onboarding
#57Re: User Onboarding
#58Just read the Optimizely tear down. Excellent. Have bookmarked and will buy the book shortly :)
Interestingly, the Optimizely landing page looks completely different now, with a lot of the content that used to be there placed elsewhere on their website. Assuming that they used their own technology to improve their own landing page, we could perhaps conclude that their old information-heavy landing page wasn't good for conversion, and their newer page performs much better. I wonder why; the old landing page look…
That is interesting. I agree with you, the old landing page was a lot better.
Maybe they've reached a point where they feel they are the market leader now and assume that anyone hitting their site already knows they're good and just wants to get straight in to a free trial?
Re: User Onboarding
#59It's super instructive and extremely interesting. If anything, I'd like to see more BAD examples :) I should think they're easier to find!
I'd be curious to see a review of StackOverflow as well (not that I think it makes a bad example, although surely one that targets a non-standard audience and falls into a somewhat different category than most)
Re: User Onboarding
#60Thank you for doing this!
You're welcome!