Love how theguardian has a massive banner ad at the top of this article. God I hate the guardian.
Google breaks 2005 promise never to show banner ads on search results
61–70 of 211 posts
Re: Google breaks 2005 promise never to show banner ads on search results
#62So how much of the reluctance to use banner ads can be attributed to Mayer, or, the subsequent reneging to her leaving? The screenshot follows kind of the same look of Google+'s banner (er Facebook's), so since + is supposed to be the new thing, and it has space for gaudy banners, why not throw it on search too? Still, seems like a slightly regressive strategy...I thought the traditional Google Homepage was becoming…
Corporations can't make promises. People do.
Re: Google breaks 2005 promise never to show banner ads on search results
#63This isn't a banner ad. This is essentially a branded search. It's not like Google is targeting users with Flash-based crud here. To call it a banner ad is kind of silly.
What exactly would you call it then, if not a banner ad? It's a large, colorful, rectangular 5:1 panel that advertises a company. Cut the doublespeak.
If I search for MLK, I see his picture on the side. I don't see how getting a picture of Southwest Airlines when I search for "Southwest Airlines" is that big of a deal.
Now, if I were to search for "airlines" and saw that huge banner up there, I'd call that an ad and I'd be right there, handing out pitchforks. This? This is just returning searching results in a (arguably) prettier way.
Re: Google breaks 2005 promise never to show banner ads on search results
#64Earlier quoted context omitted.
What exactly would you call it then, if not a banner ad? It's a large, colorful, rectangular 5:1 panel that advertises a company. Cut the doublespeak.
It's not an ad because it's an organic search result, which is directly relevant to what I'm searching. It's essentially the same as Google Image search result, only better suited for this particular page and request.
Today I learned you can pay Google to appear at the top of the organic search results.
Re: Google breaks 2005 promise never to show banner ads on search results
#65This isn't a banner ad. This is essentially a branded search. It's not like Google is targeting users with Flash-based crud here. To call it a banner ad is kind of silly.
What exactly would you call it then, if not a banner ad? It's a large, colorful, rectangular 5:1 panel that advertises a company. Cut the doublespeak.
How about just a banner. It reflects the content of the search. It would be an Ad if it was say, American Airlines pictured for a Southwest Airlines search. It's like seeing the official results being curated for the searcher.
Re: Google breaks 2005 promise never to show banner ads on search results
#66Earlier quoted context omitted.
Can you post a screenshot? I don't see what you describe when I click the link. Also, do you get better results on another search engine? If so, which one?
http://imgur.com/ddGJeaI Most of keywords with any commercial potential looks similar. Unfortunately, I tried using other search engines, but for technical questions Google still provide superior experience.
What 10 links would a hypothetically perfect search engine return for that query?
Edit: Judging from the replies, many of you seem to think my question was "how many ads would a perfect search engine show?" Please note that this is not what I asked.
Re: Google breaks 2005 promise never to show banner ads on search results
#67In related news: I am no longer with my college girlfriend, despite the fact that 8 years ago I told her I would never leave her.
So Google broke up with early adopters. Apt.
This is exactly the problem people are having with Google. We/they have this ideal of what they thought Google was/should-be and Google isn't/haven't-been-completely living up to it.
Re: Google breaks 2005 promise never to show banner ads on search results
#68In related news: I am no longer with my college girlfriend, despite the fact that 8 years ago I told her I would never leave her.
Good to know that the company that holds my email, appointments, two-factor-auth, credit card number, and search data has the reliability of a flaky college freshman.
Also good to know that there will literally ALWAYS be people willing to minimize the broken promises of corporations (when they're not insisting that no corporation would ever be so stupid as to break a highly visible promise because the outcry would be tremendous).
Re: Google breaks 2005 promise never to show banner ads on search results
#69It's arguable that queries like [southwest airlines] are even a search. The vast majority of instances are probably URL-illiterate users merely trying to get to Southwest Airlines' web site. (And Google must know rather precisely just how many.) For these users, search is really operating as a natural-language alternative to DNS so such a clickable banner will help them get there. More than just advertising, this rep…
I would say that even URL-literate users use it this way, because the business-to-URL mapping is not always clear, and the naive guess is sometimes the worst possible one (e.g. Dick's Sporting Goods.)
Yes, I thought this was (likely unintentionally) insulting. I rarely use urls unless it's a known site. Especially since I'm Canadian and the TLD isn't always predictable.
And on a phone, it's usually faster to google 'hacker news' or even 'hack new' if I'm lazy, than it is to type 'news.ycombinator.com'. (Yes, I'm horrible. And no, I don't want to bookmark it and make it too easy to come here....)
Re: Google breaks 2005 promise never to show banner ads on search results
#70It's arguable that queries like [southwest airlines] are even a search. The vast majority of instances are probably URL-illiterate users merely trying to get to Southwest Airlines' web site. (And Google must know rather precisely just how many.) For these users, search is really operating as a natural-language alternative to DNS so such a clickable banner will help them get there. More than just advertising, this rep…
> (And Google must know rather precisely just how many.)
In the article:
"a system with about 30 advertisers in the US in which it shows banner ads for companies including SouthWest Airlines on pages which include them in web search results"
So google knows by the fact that the name of the client is in the search term.