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Yahoo showed us 30 days of logos. Here’s the one consumers liked best

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Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#61

Post by eagsalazar2 »

People's stated preferences may be totally uncorrelated with what Yahoo really cares about which is how their logo affects people's use of Yahoo properties vs their competitors.

So while I agree with the statement "test don't guess" wholeheartedly, it isn't clear that what was tested matters or that the results are actionable. People often respond to things they would subjectively describe as ugly in very positive ways wrt key conversions such as signups, sharing, long term engagement.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#62

Post by tomphoolery »

nostromo wrote: post #19

The winner seems very similar to the old logo, sans serifs. I wonder if the proper conclusion is that this is the best new logo, or that this is simply the most familiar.

It's the most similar to the old logo, IMO.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#63

Post by eagsalazar2 »

eagsalazar2 wrote: post #61

People's stated preferences may be totally uncorrelated with what Yahoo really cares about which is how their logo affects people's use of Yahoo properties vs their competitors. So while I agree with the statement "test don't guess" wholeheartedly, it isn't clear that what was tested matters or that the results are actionable. People often respond to things they would subjectively describe as ugly in very positive wa…

In general test behavior, not opinions if you can. People lie to themselves and pollsters constantly. This is an awesome article about how the Obama campaign used testing to design their email campaign:

http://www.businessweek.com/articles/2012-11-29/the-science-...

Big takeaway: you have no idea what is going to work, measure behavior not opinions.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#64

Post by spyder »

nostromo wrote: post #19

The winner seems very similar to the old logo, sans serifs. I wonder if the proper conclusion is that this is the best new logo, or that this is simply the most familiar.

It would have been interesting if they would have included the original logo in the test. :)

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#65

Post by gcb0 »

nostromo wrote: post #19

The winner seems very similar to the old logo, sans serifs. I wonder if the proper conclusion is that this is the best new logo, or that this is simply the most familiar.

It's because the old logo was properly created by some ad agency to pass the idea of the "Yahooooo" sound.

Hence the best logo chosen by the people (which i think is not the official word by yahoo inc) also has that "feeling".

All the logos with a fixed baseline, or jagged baseline that goes against how western read the "yahoooo" sound, just feel like you changed the font in MS Word and typed Yahoo!. Which is all most of those are...

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#66

Post by nuclear_eclipse »

rajivtiru wrote: post #11
cmarschner wrote: post #2

Is it just me, or were none of these logos inspiring in any way? The winner logo even seems to have a glitch (too much space between "Y" and "A").

Here is the complete list: http://www.yahoo.com/dailylogo While I think they were all slightly boring, they were quite varied in design. I like Day 2. Also, how is that spacing a glitch? Maybe it is by design? Since the whole point of this is to play with typeface, letter spacing and other creative ideas.

I also like the clarity, readability, and simplicity of 18 and 28. Most of the other options are either hard to read, or just seem like a jumble of shapes at first glance. But yes, I like the mostly boring options.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#67

Post by Domenic_S »

seldo wrote: post #54

I think the weirdest thing about Yahoo's logo is the color. It wasn't until I started working for Yahoo that I first heard that the corporate colors were purple and yellow[1], later changed to purple and white. The logo on Yahoo.com was -- from birth until around 2008 or so -- red. That was the color everybody outside of Yahoo knew. But inside the company everything that could be a color was purple, people were emoti…

Purple and yellow do so go together!

http://www.bhg.com/gardening/design/color/yellow-purple-flow...

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#68

Post by zalew »

Domenic_S wrote: post #67
seldo wrote: post #54

I think the weirdest thing about Yahoo's logo is the color. It wasn't until I started working for Yahoo that I first heard that the corporate colors were purple and yellow[1], later changed to purple and white. The logo on Yahoo.com was -- from birth until around 2008 or so -- red. That was the color everybody outside of Yahoo knew. But inside the company everything that could be a color was purple, people were emoti…

Purple and yellow do so go together! http://www.bhg.com/gardening/design/color/yellow-purple-flow...

this and LA Lakers

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#69

Post by tprynn »

Domenic_S wrote: post #67
seldo wrote: post #54

I think the weirdest thing about Yahoo's logo is the color. It wasn't until I started working for Yahoo that I first heard that the corporate colors were purple and yellow[1], later changed to purple and white. The logo on Yahoo.com was -- from birth until around 2008 or so -- red. That was the color everybody outside of Yahoo knew. But inside the company everything that could be a color was purple, people were emoti…

Purple and yellow do so go together! http://www.bhg.com/gardening/design/color/yellow-purple-flow...

As accent colors, sure. But in an office setting as the primary colors you'll be looking at all day? Not so pretty.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#70

Post by stevewillows »

erichurkman wrote: post #31

The board of logos looks like something you'd expect if you went to 99designs and posted: "Billion dollar company needs new logo; winner gets $125! Must use one color, be tiny as hell, wording only, no art. Winner will be selected after 30 days of voting by end users. Please, no imagination; we do not want to scare Grandma away from her 'google'."

Most of their submissions looked like they were done in the same afternoon using a shitty torrent of 'hot fonts' from the pirate bay.

When we talk about updating a brand, one of the most recent examples of solid execution was mail chimp.

http://jessicahische.is/monkeyingaround

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