Mistake #1: Pricing it over $600 unlocked. I know they feel very strongly about the 128 GB of storage, but if doing that meant pricing it over what seemed like the sweet spot of $600, then it was killer mistake. Mistake #2: Not making it dead clear that they can return your money if for whatever reason the phone doesn't get built or you don't like it. This is not typical of such crowdfunding campaigns, and everyone a…
The iPhone is priced at over 600usd unlocked. From 720usd in Hong Kong, which match US pricing very closely ( can't find it on apple's us store unlocked) I don't think it's naive to price a high end phone above what is essentially the most mainstream phone available. Which they didn't considering theirs have 128gb memory.
http://store.apple.com/us/buy/home/shop_iphone/family/iphone...