I find Snapchat's charter fascinating. I say this as the author of a competing, and much less successful, product called Privy ( https://play.google.com/store/apps/details?id=com.appidio.pr... ). I wrote Privy with a very simple use case in mind. It was for sending messages that you never want to resurface. Privacy, of course, was paramount. After reading a few interviews with the Snapchat guys, I was amused that the…
I do not know much about privy, but as a competitor - why do you feel snapchat was more successful?
Being a side project, Privy wasn't able to compete. Especially after they started picking up funding. Once the Snapchat buzz hit full fever pitch I threw in the towel on development.
I used to think that useful apps could sell themselves. I know a lot of developers have this mentality. Nothing could be further from the truth. I now have much greater respect for the value of good marketing.