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We're testing new ad formats in Search and expanding our Direct Offers pilot

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Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#61

...was this ever in doubt? Search accounts for >50% of alphabet's total revenue - they are hardly going to kill the golden goose intentionally

Not search - ads in search account for >50% of their total revenue.

Don't _ads in search_ account for 100% of their search revenue? Does Google Search offer any other paid services?

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#62
post #15

> We’re introducing more helpful ads in AI Mode I always chuckle when ad companies say that. I have never seen a helpful ad in google search, but well I have been using adblockers forever so I would not know.I am honestly curious though, for those who don't use adblockers - what percentage of ads that you see are actually helpful?

Since when have we considered ads something helpful?

Their purpose isn’t to be helpful. They're there to sell you something, and nothing more. Any semblance of helpfulness is misinterpretation and merely coincidental.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#64
post #20

I've tried the AI mode and it seems to basically give the same results as a ChatGPT query - which raises the question why use Google AI mode and not ChatGPT? (or any other of the similar models?)

Well Google is going to exist 10 years from now and ChatGPT will not

Wait until they release 100 year bonds.. oh wait, they already did lol

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#65

Earlier quoted context omitted.

Let me let you in on a little industry "secret" You can't trust those results no matter what The pages that they pull in to source that data all contain affiliate links and companies contact websites to get their tools to the tops of those lists by paying money often monthly. I know this because I do this... It's basically standard SEO but it also manipulates AI like ChatGPT very very easily

This is why local AI is so important

How do you make sure that the model you run locally is not tainted? Is there even a way to confirm this without providing the complete training set?

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#66
post #15

> We’re introducing more helpful ads in AI Mode I always chuckle when ad companies say that. I have never seen a helpful ad in google search, but well I have been using adblockers forever so I would not know.I am honestly curious though, for those who don't use adblockers - what percentage of ads that you see are actually helpful?

What do you expect them to say? More annoying ads? They're trying to wrap this in a positive way. Everyone knows that ads are annoying.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#67

Does nobody talk abot the elephant in the room? Will the answers the AI gives also be influenced by Googles customers?

That will be fun because it's illegal to accept money to promote a product without indication that you have done so. The FTC requires "clear and conspicuous disclosure" for such endorsements.

You can label the whole output, every time, right? May include sponsored content or something.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#68

Earlier quoted context omitted.

Let me let you in on a little industry "secret" You can't trust those results no matter what The pages that they pull in to source that data all contain affiliate links and companies contact websites to get their tools to the tops of those lists by paying money often monthly. I know this because I do this... It's basically standard SEO but it also manipulates AI like ChatGPT very very easily

This is why local AI is so important

Local AI will have the bias that existed at the time of its training, which is different from no bias. For stuff that needs to be current, a local LLM would need to search the net regardless.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#69

Earlier quoted context omitted.

Let me let you in on a little industry "secret" You can't trust those results no matter what The pages that they pull in to source that data all contain affiliate links and companies contact websites to get their tools to the tops of those lists by paying money often monthly. I know this because I do this... It's basically standard SEO but it also manipulates AI like ChatGPT very very easily

This is why local AI is so important

Not if the models come from Google. The ads will be implicit in the model. X is better that Y an Z would be easy to add to a the training set.
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