We're testing new ad formats in Search and expanding our Direct Offers pilot
1–10 of 603 posts
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#2Well, yes. I mean of course they are. They're an ad company.
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#3Surprised it took this long.
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#4Please let me advertise beside incorrect content
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#5...was this ever in doubt? Search accounts for >50% of alphabet's total revenue - they are hardly going to kill the golden goose intentionally
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#6It will be interesting how hidden those ads will be compared to current Search experience or what OpenAI is already doing.
It's a lot easier to mislead a user with an AI generated ad that with a Search result IMHO, I'm betting on a huige backlash if they don't make it VERY clear that ads are ads.
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#7I would have expected them to wait with ads until OpenAI starts first and users switch to Gemini. Google is probably the player that could afford to wait the longest with this and increase their market share that way.
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#8Does nobody talk abot the elephant in the room?
Will the answers the AI gives also be influenced by Googles customers?
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#9Does nobody talk abot the elephant in the room? Will the answers the AI gives also be influenced by Googles customers?
That's the real question and it's not hypothetical. Google already adjusts organic rankings based on advertiser relationships in ways that aren't documented.
With AI Mode the surface area for that kind of influence is much larger and much less visible. A search result you can inspect.
A synthesized answer you can't.
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#10Does nobody talk abot the elephant in the room? Will the answers the AI gives also be influenced by Googles customers?
This is not an elephant in the room, this is so obvious and discussed all the time. What else is Google going to do, give up their one and only goose that lays the golden eggs?
Regular search being replaced with AI search means regular search (with ads) being replaced with AI search (with ads).
The benefit of AI search will be that it’s much better “integrated” in the answer, aka even harder to detect.