Put simply: I’ve talked to Apple engineers. Siri fell behind due to how good Apple’s privacy is. Everyone made fun of them for protecting them. This is exactly the opposite of that, where Mark is throwing you and your children under the bus again because he’s unoriginal and doesn’t know how to make money any other way than by getting all up in your business, statistically.
Having seen multiple leading messaging/VoIP stacks from inside, the amount of engineering spent to work around various limitations of E2EE in real prod scenarios is insane, and even for simple every-day-use features metrics don't compare to the metrics of the same feature running without E2EE.