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Google is dead. Where do we go now?

circusscientist.com

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Re: Google is dead. Where do we go now?

#61

Post by SunshineTheCat »

I recently took someone to go and watch a hockey game. Been a little while but I personally played as a goalie myself.

The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch.

As a goalie, not being able to see the puck is pretty normal (especially with big bodies trying to screen you).

What I told her was that what matters a lot more than where the puck is, is where it's going to be in about two seconds. But the next best thing is to know where the puck is now.

If you can't see the puck then look at the players and as a last resort, look at the ref. 99% of the time they will be looking at the puck. Look where they're looking and soon enough it will appear.

I think this applies very much to this whole Google question.

The puck is gone (or on the way to the other side of the rink) and everyone is confused where it is or where it's going.

Look where everyone is looking and you'll find your answer there. It may not be in the same form as Google adwords, but the game is the same. Leveraging attention.

The tactics were different during the phonebook days (it was having your business start with the letter "A") as opposed to Google and will be different for the next thing as well.

From what I can tell, everyone seems to be looking at chatbots and vertical, shortform video. Not sure how that plays out in terms of advertising, but in terms of the answer to this article's question, that seems like a good place to start.

Re: Google is dead. Where do we go now?

#62

Post by hyperhello »

d-lisp wrote: post #52
hyperhello wrote: post #19

Look, the 90's Internet isn't cool anymore. Sorry. Things are cool for a while and then they're not. Franchises die. It's still cool to say "The originals were really cool", and always will be, but now we're talking about now. Star Wars is uncool. There are people who sort of automatically praise it and subtly put down those who don't like they're aligned with a magnetic field, sure, but they're in their own world. I…

It seems you didn't read the article, which doesn't tell anything about google being cool or uncool.

The title is "Google is dead".

Re: Google is dead. Where do we go now?

#63

Post by tomjuggler »

taikahessu wrote: post #35

Reminds me of a quote I once read of "marketing being a game of diminishing returns". When you find a working marketing solution, it's just a matter of time when it dries out, because of competitors and overall saturation.

I can't rule out competition here, definitely part of it - cost per click has gone up a lot over the years

Re: Google is dead. Where do we go now?

#65

Post by alexpotato »

It wouldn't surprise me if physical advertising, as mentioned in the post, makes a comeback. Especially coupled with magazines etc apparently making a comeback too.

Also, a lot of ads now have QR codes so you can tell which physical ads are driving versus traffic versus those that aren't.

e.g. the "half of my advertising is a waste but I don't know which half" is not true anymore if you are using specific QR codes per location/advertisement.

Re: Google is dead. Where do we go now?

#66

Post by hyperhello »

wiseowise wrote: post #48
hyperhello wrote: post #19

Look, the 90's Internet isn't cool anymore. Sorry. Things are cool for a while and then they're not. Franchises die. It's still cool to say "The originals were really cool", and always will be, but now we're talking about now. Star Wars is uncool. There are people who sort of automatically praise it and subtly put down those who don't like they're aligned with a magnetic field, sure, but they're in their own world. I…

You're joking, but they're really trying hard to make cool things uncool.

I think it's not directly in their interest to make anything uncool. They're there to suck away some of it for themselves, that's all.

Re: Google is dead. Where do we go now?

#67

Post by simpsond »

trey-jones wrote: post #25
Banditoz wrote: post #5

Earlier quoted context omitted.

I will say I have no experience in the ad space, but surely the SEO/ad companies will figure out how to game LLMs to make their sites more likely to be picked up by it, no? Or OpenAI would just directly sell ads themselves.

Yes - we're in what I like to call the Socialist Phase of AI (user acquisition). We were once in this phase with Google. Eventually we'll move into the as-yet-unnamed-by-me phase that Google (and search in General, also the internet) have been in for quite some time, where they try and squeeze out all the money that they put in during the Socialist Phase.

Value creation phase vs extraction phase.

Re: Google is dead. Where do we go now?

#68

Post by jaggederest »

trey-jones wrote: post #25
Banditoz wrote: post #5

Earlier quoted context omitted.

I will say I have no experience in the ad space, but surely the SEO/ad companies will figure out how to game LLMs to make their sites more likely to be picked up by it, no? Or OpenAI would just directly sell ads themselves.

Yes - we're in what I like to call the Socialist Phase of AI (user acquisition). We were once in this phase with Google. Eventually we'll move into the as-yet-unnamed-by-me phase that Google (and search in General, also the internet) have been in for quite some time, where they try and squeeze out all the money that they put in during the Socialist Phase.

The classic pairing is explore/exploit - where you allocate resources towards serendipity in the former, and lock down into only doing the profitable thing in the second.

Re: Google is dead. Where do we go now?

#69

Post by hyperhello »

antonvs wrote: post #30
hyperhello wrote: post #19

Look, the 90's Internet isn't cool anymore. Sorry. Things are cool for a while and then they're not. Franchises die. It's still cool to say "The originals were really cool", and always will be, but now we're talking about now. Star Wars is uncool. There are people who sort of automatically praise it and subtly put down those who don't like they're aligned with a magnetic field, sure, but they're in their own world. I…

"Cool" is precisely the problem. Cool is completely irrelevant to whether something is useful or valuable.

God no! Useful and valuable is incredibly cool! How could you write this?

Re: Google is dead. Where do we go now?

#70

Post by mattmaroon »

talentedcoin wrote: post #59
AuthAuth wrote: post #6

Please go anywhere but the platforms I use. Go fill Tiktok up with ads. Any of the "mainstream" platforms inbuilt ad posts are a good bet. Or a marketing agency that will disguse it as organic content.

Why hate on the guy with the kids’ entertainment business for placing ads? I don’t get it.

I think they’re really hating on ads in general, not this specific person.
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