Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Google is dead. Where do we go now?

circusscientist.com

Post reply on HN
Print view View original

31–40 of 873 posts

Re: Google is dead. Where do we go now?

#31

Post by nacozarina »

eterm wrote: post #4
agentifysh wrote: post #3

Earlier quoted context omitted.

good riddance seriously i used to pay like $1~2 a click back in 2010s and remember feeling like a total scam. no way of knowing if those clicks were bots and any campaigns would always have inflation somehow even long tail words that shouldn't. AI should equal the playing field and promote businesses based on merit and capacity not how much they can spend.

For now. I give it maybe 12-18 months before AI results are polluted by advertising.

they won't be in a separate panel you can ignore, either

the product promotion text will be integrated into the responses

'your prompt is insightful and refreshing. reminds me of the refreshing taste of organic coconut-cinnamon water. here's a QR code coupon for $1 off a 48-ct pack you can use at your local HoleFoods.'

Re: Google is dead. Where do we go now?

#32

Post by HawtAds »

tomjuggler wrote: post #22
AuthAuth wrote: post #6

Please go anywhere but the platforms I use. Go fill Tiktok up with ads. Any of the "mainstream" platforms inbuilt ad posts are a good bet. Or a marketing agency that will disguse it as organic content.

Lol wish I could afford to "fill up Tiktok with ads"! Seriously though, I always felt like Google AdWords (we only used the search network) are the most honest way. Someone searches for what you offer and they see your ad. With these other platforms it's more about relying on the algorithm.

Google ads are the cheapest yes, but depending on your audience they may not be looking on Google now.

For ChatGPT (and similar) you need to have a strong FAQ page and lots of content marketing to increase the likelihood of being the suggested answer when a user asks ChatGPT a relevant question (it's a highly probabilistic system, look up AEO/GEO).

CloudFlare for example offers an option to block AI scraping bots by default. If you are in the services business, this is the opposite of what you want because having AI crawlers scrape your site would drive traffic down the road when users ask a related question.

I would also suggest having accounts with major chatbot companies and enabling the "allow training on my conversations" option and then talk to it about your services. Ultimately you just want to get your brand into the training data corpus, and the rest is just basic machine learning statistics.

Re: Google is dead. Where do we go now?

#33

Post by andy99 »

dana321 wrote: post #24

Haha no wonder, check out the website its dodgy as f. https://bigtop.co.za/

This is actually the most legit thing I can think of that could be behind an ad. It looks like an actual small business that is using ads as a replacement for the yellow pages, presumably when people are searching for party entertainment. I had assumed that basically all online ads were just straight up scams.

That said, I don’t ever want to see ads for it either. If I lived in Durban and wanted a juggling act, I’d like to be able to find it, as I’m sure all their clients would. I wonder if the market is just very competitive, or if they don’t show up on regulular searches for some reason.

Re: Google is dead. Where do we go now?

#34

Post by shadowgovt »

mapontosevenths wrote: post #17
tomjuggler wrote: post #2

A blog post lamenting the demise of Google Adwords.

AI is built with content from the open web, but it has also killed the open web. The death of Adwords is only one symptom of that. I don't know what comes next, I just know it will be worse.

It wasn't really AI. Fundamentally, building a website the "traditional" way (hosting agreement, apache install, your favorite way to convert data formats that don't hate you into HTML, CSS, and JavaScript) was always a learned and quite technical skill; most people weren't doing it for fun, they were doing it because it was the only way to be on the web.

What killed the open web was Facebook, Twitter, and their ilk replacing that whole mess with social media profiles, networking connections, and templated, pre-fabricated organization home pages. When social networks became dominant enough that businesses could use it to get their info out there without having to author a webpage, the balance tipped (at least for business-motivated web content).

Re: Google is dead. Where do we go now?

#37

Post by hylaride »

eterm wrote: post #4
agentifysh wrote: post #3

Earlier quoted context omitted.

good riddance seriously i used to pay like $1~2 a click back in 2010s and remember feeling like a total scam. no way of knowing if those clicks were bots and any campaigns would always have inflation somehow even long tail words that shouldn't. AI should equal the playing field and promote businesses based on merit and capacity not how much they can spend.

For now. I give it maybe 12-18 months before AI results are polluted by advertising.

> I give it maybe 12-18 months before AI results are polluted by advertising.

Have you been on amazon lately? We're already there. :-/

Re: Google is dead. Where do we go now?

#39

Post by 1970-01-01 »

shadowgovt wrote: post #12
1970-01-01 wrote: post #9

GOOG +65% YTD. Opposite of dead.

Both of these things can be true: - Google, the company, is doing pretty well in the stock market. - Google, the advertising company, isn't generating good ROI for its advertising customers. From Google's point of view, they've been very gunshy about having ads be their only revenue stream for years; I wouldn't be surprised that the consequence is the value there is drying up.

Let's answer the question. Hard trending data on ads says everything is normal.

https://www.statista.com/statistics/266249/advertising-reven...

Post reply on HN