I know nothing about advertising, but does it really matter if you are getting bot traffic if you are still getting conversions from the ads? If you know that for every $10 you spend on LinkedIn ads, you get 1 person to sign up for your service, then it doesn't matter how many mistaken clicks or bots clicked on the ad since click through isn't the main metric you are using. Isn't that why websites have so much tracking? So they can attribute an ad to a conversion rather than just looking at the number of clicks?
Ad Fraud on LinkedIn
61–70 of 286 posts
Re: Ad Fraud on LinkedIn
#62I lost a couple of thousand dollars using their services (literally 5x my ad budget) because they "refill" your ad account based on the ceiling you intend to spend - without an email notification or other notification in your main profile. It cycled through my ~$300 ad budget and charged me that amount multiple times before I caught it on my bill. Never received the refund they said they'd send either. People say tha…
This sort of reason is exactly why I started using one time credit cards (privacy) for new service signups.
What do you use to generate the one-time numbers?
Re: Ad Fraud on LinkedIn
#63I deleted my LinkedIn account because it attracted an endless number of bad business partners. I got sick and tired of all the "Joe Blow"(s) on LinkedIn who claim to be "Joe Blow Inc." (I thought the whole point of a corporation is that it is greater than one person.) I've certainly found work on LinkedIn, but my experience is that for other kinds of sales and networking it is a terrible time sink. Based on the inten…
What works in your experience?
Re: Ad Fraud on LinkedIn
#64Earlier quoted context omitted.
"LinkedIn says 11, our server logs show 10, our actual reporting software's only showing 8 people. The only reason that we would not see them pop up in this logging tool is that they were on the site and bounced so quickly that the logging tool was unable to load and capture anything of their session [We've went back and forth will the session recording company multiple times to confirm that]" Seems awareness of ad/t…
I'm sure Facebook will be lower than this in terms of awareness of adblock, considering the number of oldies there (including my relatives) who can't distinguish between sponsored content and original content. I'm honestly surprised LinkedIn has such high numbers, since I assumed the LinkedIn crowd would be more technologically savvy.
Tech savvy crowd and engineers probably only use linkedin once a full moon to fill out their details. The rest are recruiters, PR, management, students, and so on. Those are the regulars. You don't use linkedin when you have a job unless that is your job.
Re: Ad Fraud on LinkedIn
#65A pay-for-performance model (e.g. pay per sale) eliminates all the risk for advertisers. Does this exist anywhere, aside from affiliate deals? I'd be happy to pay 50% for each digital product sale, since those are 96% profit.
Adtech companies don't really want to be held responsible for the effectiveness of your advertisement or the conversion rate of your landing page. When such models exist (called CPA or cost-per-action usually), there's a significant premium attached for that risk. Most advertisers don't want to pay that premium.
Re: Ad Fraud on LinkedIn
#66Hard to know how much is ad fraud and how much is people just not being interested in what is being advertised. Don't see why I should care about yet another webinar especially if I'm already a successful CEO and get five thousand webinar requests a day. Might click for more info but then after 10 seconds on the page (and seeing it's more BS) I'll probably bail. Same as this quote: >“You’ll see the call to action is…
For some reason or other LinkedIn keeps thinking I must be very interested in Shell and Raytheon, though that couldn't be farther off the mark. Having selected "I find this ad annoying or not interesting" numerous times without any effect. What is this algorithm behind that thinking? Certainly not a good way to get some ad revenue from me (tbh I'm a lost cause anyway in that regard.. can count the no. of ad clicks I…
> Having selected "I find this ad annoying or not interesting" numerous times without any effect. What is this algorithm behind that thinking?
Just because you're not interested in hearing it doesn't mean advertisers don't want to try to tell you anyway.
Re: Ad Fraud on LinkedIn
#67Earlier quoted context omitted.
I'm sure Facebook will be lower than this in terms of awareness of adblock, considering the number of oldies there (including my relatives) who can't distinguish between sponsored content and original content. I'm honestly surprised LinkedIn has such high numbers, since I assumed the LinkedIn crowd would be more technologically savvy.
Tech savvy crowd and engineers probably only use linkedin once a full moon to fill out their details. The rest are recruiters, PR, management, students, and so on. Those are the regulars. You don't use linkedin when you have a job unless that is your job.
Yes that's exactly it, if they removed all the timeline I'm not sure I would even notice. I use Linkedin only for the messaging and the CVs.
Re: Ad Fraud on LinkedIn
#68I don't know anything about LinkedIn ads, but I watched some of the video that this post is based on: https://www.youtube.com/watch?v=jKuyxgWuiRM It sounds like they are moaning that their client side rendered React-based landing page had a lot of bounces which they don't believe because client side rendered react pages are known to be "very very fast" and "some of the very fastest available technology". (This is aro…
I was about to comment the same thing. They talked about how it's a progressive web app: good, built in react: good, client side rendered: no no no why!
As a general rule, Web "apps" should be client rendered (think FB, Twitter, Gmail, etc), Web "sites" should be server rendered. I wish React made it more clear what the difference between the two is and why you should use one versus the other. I know frameworks like Next and Gatsby do it but I wish it was a more ingrained part of React.
Re: Ad Fraud on LinkedIn
#69Earlier quoted context omitted.
I stopped reading the content of marketing websites ages ago, I just click on whatever is big and orange or other flashy colors until I see something that looks like a list of features, or whatever I'm looking for ¯\_(ツ)_/¯. I don't expect to be the only one to have this marketing blindness. I guess I'm a bot based on my behaviour?
If the landing page has a bunch of soft stuff like 'expands synergy' on it I am just going to assume I was not the target audience. I'm not a CEO, I'm a practitioner. Put something crunchy in there. Sorry you guys wasted your marketing budget on a mistargeted ad lmao.
> Sorry you guys wasted your marketing budget on a mistargeted ad lmao
Ad nauseam did exactly this until the extension was banned from chrome store: https://adnauseam.io/
Re: Ad Fraud on LinkedIn
#70Earlier quoted context omitted.
"LinkedIn says 11, our server logs show 10, our actual reporting software's only showing 8 people. The only reason that we would not see them pop up in this logging tool is that they were on the site and bounced so quickly that the logging tool was unable to load and capture anything of their session [We've went back and forth will the session recording company multiple times to confirm that]" Seems awareness of ad/t…
I'm sure Facebook will be lower than this in terms of awareness of adblock, considering the number of oldies there (including my relatives) who can't distinguish between sponsored content and original content. I'm honestly surprised LinkedIn has such high numbers, since I assumed the LinkedIn crowd would be more technologically savvy.
Maybe back in the earlier years, but nowadays it's got just about everybody from all manner of professions.