61–70 of 250 posts
Cuts in ad buys directly hurt their profits, because ad sellers (and data collection firms) are their primary customers. Users are just a commodity that enables Facebook to sell ads and harvest data.
As Instagram makes up an increasing amount of Facebook's revenue, the reality is that they're rather unconcerned. This is part of the cycle.
He should just ban them for a year just to see what their reaction is.
My interpretation of what's going on: CEOs finally have leverage against their marketing departments to do black-out testing on social media ad spend. It's difficult to actually measure impact of ad spending, and marketing teams spin results to their advantage. They will observe what happens and re-introduce spending where it actually works.
Facebook is funny because I generally agree and disagree with everyone. But people make their points so poorly, they have no sense of objectivity or analytical ability, that I’m dismayed by all sides by the lack of a principled approach. 90% of what people post about is a distraction and futile. I wish Facebook could motivate and inform people to attend local government meetings. Instead, it’s like an interactive tab…
The entire reason to have reposts is for high-interaction content to get more traction while your Aunt Sally posting food pictures gets ignored. If Aunt Sally posts something divisive that gets lots of angry emoji faces and angry comments, then that will tend to spread more on the platform.
All I can do is imagine Jesse Eisenberg saying this. There are other channels you can push your spend through with decent ROI. Nobody's platform be it a personal blog or small app is without analytics anymore. Shorting Facebook: FB 210p 7/10