The web of surveillance capitalism Giphy has in every integration is worth at least $400m to Facebook... Crazy!
Facebook to Buy Giphy for $400M
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Re: Facebook to Buy Giphy for $400M
#62Congrats Alex Chung! Met him a couple times in NYC and he was gracious and kind. I remember him mentioning that Giphy is the largest search engine behind google or so, which makes sense as everyone's searching for cool gifs in chat whenever they can. :)
Re: Facebook to Buy Giphy for $400M
#63Congrats to Giphy, but honestly it baffles me they are worth this much money. Do they actually bring in decent revenue, or was this all about eyeballs? Is this content even decently monetizable? Disclaimer: I am the jaded creator of Twicsy, a Twitter picture engine with many millions of visitors over its lifetime, and I apparently missed the boat on this trends and had to shut it down.
I was surprised it it carried this kind of valuation too, but I think this is a matter of finding the right buyer. This isn't about revenue, it's another way for Facebook to harvest metrics, this time across competing products.
Re: Facebook to Buy Giphy for $400M
#64Any good alternatives to GIPHY?
Re: Facebook to Buy Giphy for $400M
#65Re: Facebook to Buy Giphy for $400M
#66These kinds of acquisitions intrigue me. what is valuation crieteria? from technical and innovation perspective, what part of it is worth millions?
I'm guessing Data. Trends, among others.
Makes me wonder whether you could use trends in use by employees at a large company to do some trading. If their gifs turn negative in advance of an earnings report, that’s probably not a good sign.
Re: Facebook to Buy Giphy for $400M
#67Congrats to Giphy, but honestly it baffles me they are worth this much money. Do they actually bring in decent revenue, or was this all about eyeballs? Is this content even decently monetizable? Disclaimer: I am the jaded creator of Twicsy, a Twitter picture engine with many millions of visitors over its lifetime, and I apparently missed the boat on this trends and had to shut it down.
The other interesting thing about this one, is that they dont even attempt to license content do they? They dont have any content costs?
Theres been this fake (steal) it till you make it, wild west approach to growth. Youtube, Buzzfeed, Imgur. You just host anybodys content regardless of if the poster is the owner, and once you get to scale, then you handle copyright and creating your own content so you arent as dependent on external creators.
But in Giphys case, they never have to take the extra step. Because they are so short, they are much more likely to pass fair use, and they can just host anybodys anything, barring some illegal fringes, without having to pay for the rights.
Re: Facebook to Buy Giphy for $400M
#68Earlier quoted context omitted.
So it's a way for FB to get metrics from its competitors?
Yes. It’s Maybe even higher signal than the shady VPN they bought
Both are extremely valuable.
Giphy data would include a wider user-base, but Onavo has much deeper data (all of someone's mobile data traffic, which would include seeing what someone is searching on Giphy and in which app)
Re: Facebook to Buy Giphy for $400M
#69It’s a Trojan horse play. Giphy is used by all of FB’s competitors, including Tik Tok. Scummy imo.
When are regulators going to realize this is antitrust and put a stop to it?
Re: Facebook to Buy Giphy for $400M
#70I've been watching this a bit in other sectors, but I'm fascinated to see if there's a real uptick in "Vulture Buying" as the effects of the financial markets really settle in. This may have been something in the works for a while but you have to wonder as some companies that have likely weathered the storm well start on a spree of discount shopping.
Public markets are low down 15% now. It’s hardly a discount.
Public markets (especially SP500) don't really reflect impact to small companies. There's a ton of constantly amplifying risk and bleed happening all over, it's just not evenly distributed.