Facebook to Buy Giphy for $400M

#1

Post by coloneltcb » Fri, May 15, 2020, 2:27 PM UTC

Facebook to Buy Giphy for $400M
axios.com

Re: Facebook to Buy Giphy for $400M

#2

Post by rodiger » Fri, May 15, 2020, 2:30 PM UTC

Gif trends are likely infinitely mineable for consumer trends. This makes sense for Facebook- the goliath grows another inch.

Re: Facebook to Buy Giphy for $400M

#3

Post by jcutrell » Fri, May 15, 2020, 2:31 PM UTC

The amount of nuanced information available in this dataset is incredible.

Re: Facebook to Buy Giphy for $400M

#4

Post by minimaxir » Fri, May 15, 2020, 2:32 PM UTC

Per Crunchbase, they raised $150M total, with the last raise being $72M in 2016: https://www.crunchbase.com/organization/giphy

This might not have been a 10x acquisition.

EDIT: The Information is saying the price was $300M + bonus, and a 50% drop from the valuation in 2016. https://www.theinformation.com/briefings/4fbc4a

Re: Facebook to Buy Giphy for $400M

#5

Post by mikeryan » Fri, May 15, 2020, 2:33 PM UTC

I've been watching this a bit in other sectors, but I'm fascinated to see if there's a real uptick in "Vulture Buying" as the effects of the financial markets really settle in. This may have been something in the works for a while but you have to wonder as some companies that have likely weathered the storm well start on a spree of discount shopping.

Re: Facebook to Buy Giphy for $400M

#6

Post by volkk » Fri, May 15, 2020, 2:34 PM UTC

Congrats to giphy I guess? But I'll be honest, any time I've ever used them as an extension in slack or anywhere, and tried to get relevant gifs, I got back some really bad results. I'll never fully understand why they're so successful short of just dominating the market through sheer popularity. I remember switching our team over to rightgif and the difference was astounding given the fact that giphy has millions upon millions and loads of developers.

Re: Facebook to Buy Giphy for $400M

#7

Post by whatsmyusername » Fri, May 15, 2020, 2:34 PM UTC

RIP giphy

Re: Facebook to Buy Giphy for $400M

#8

Post by naravara » Fri, May 15, 2020, 2:37 PM UTC

volkk wrote: post #6

Congrats to giphy I guess? But I'll be honest, any time I've ever used them as an extension in slack or anywhere, and tried to get relevant gifs, I got back some really bad results. I'll never fully understand why they're so successful short of just dominating the market through sheer popularity. I remember switching our team over to rightgif and the difference was astounding given the fact that giphy has millions up…

They prioritized showing up on searches over really precisely tuned results. If you search for an animated gif on any image search GIPHY hits are the main ones. It's all about that SEO.

And then they manage to make it hard to actually post the gif you found via the search engine, so you end up using the giphy platform to do it.

Re: Facebook to Buy Giphy for $400M

#9

Post by dannyw » Fri, May 15, 2020, 2:38 PM UTC

mikeryan wrote: post #5

I've been watching this a bit in other sectors, but I'm fascinated to see if there's a real uptick in "Vulture Buying" as the effects of the financial markets really settle in. This may have been something in the works for a while but you have to wonder as some companies that have likely weathered the storm well start on a spree of discount shopping.

Public markets are low down 15% now. It’s hardly a discount.

Re: Facebook to Buy Giphy for $400M

#10

Post by roldie » Fri, May 15, 2020, 2:38 PM UTC

volkk wrote: post #6

Congrats to giphy I guess? But I'll be honest, any time I've ever used them as an extension in slack or anywhere, and tried to get relevant gifs, I got back some really bad results. I'll never fully understand why they're so successful short of just dominating the market through sheer popularity. I remember switching our team over to rightgif and the difference was astounding given the fact that giphy has millions up…

Thanks, never knew about rightgif. Their search is so good!