61–70 of 361 posts
I will bet a lot that Netflix is headed this way too. Once Netflix stops growing, it will need to find additional growth, and advertisement will be the way to additional profit.
It's like a creeping cancer that cannot be stopped. Back around 1981, advertisers would take a certain percentage of ad pages in each newspaper or magazine and consider it a reasonable deal. These days, they absolutely will not accept this unless they get a lot more space, obnoxious animations, force-play videos, and overlays that you have to click through, and often various registration walls, cross-site tracking, e…
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Are you sure? I will have VR (AR?) googles with a camera that sees what my head points at, processes the video graying out ads, and shows it to me on my screens. Not sure commercial interests can prevent this product.
Plugin to overlay ad areas with They Live / Barbara Kruger style positive messages. “smile” “breathe” “relax”
It's amazing how much commercials have crept in. If you watch an "hour long" show from the early 80s, it's roughly 48 minutes. If you watch a similar show from 10-15 years ago, it's closer to 44-45 and in the last few years, it's more like 42 minutes. I assume it's only going to get worse as TV ad revenue drops faster with more alternatives.
Do you have a citation for this? It's been 42-44 minutes of content for at least the last 20 years in my experience.
Brooklyn Nine-Nine - 21 mins https://trakt.tv/shows/brooklyn-nine-nine/seasons/7
The Office - 22 mins https://trakt.tv/shows/the-office/seasons/9
M.A.S.H - 24 mins https://trakt.tv/shows/m-a-s-h/seasons/10
Golden Girls - 24 mins https://trakt.tv/shows/the-golden-girls/seasons/1
Cheers - 24 mins https://trakt.tv/shows/cheers/seasons/10
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The only reason you can block ads on the web is because there was a small window where the idealistic academics that built the internet and the web were able to keep commercial interests out so they were able to use open universal protocols. The same will not be true for VR.
It’s already not true on mobile generally. No view source, no extensions, no user injected scripts. You get the page the server wants you to see.
It's like a creeping cancer that cannot be stopped. Back around 1981, advertisers would take a certain percentage of ad pages in each newspaper or magazine and consider it a reasonable deal. These days, they absolutely will not accept this unless they get a lot more space, obnoxious animations, force-play videos, and overlays that you have to click through, and often various registration walls, cross-site tracking, e…
I think it'll be the exact opposite. I think the Black Mirror episodes are closer to what will be in our (not too distant) future. The content will track your gaze, and if you are not looking at the ad, then measures will be taken to get your attention back to where "it should be".
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It’s already not true on mobile generally. No view source, no extensions, no user injected scripts. You get the page the server wants you to see.
Thank goodness for my pi hole, but unfortunately that only works at my home network! I'm always unpleasantly surprised whenever I leave the safety of 192.168.1.1
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The only reason you can block ads on the web is because there was a small window where the idealistic academics that built the internet and the web were able to keep commercial interests out so they were able to use open universal protocols. The same will not be true for VR.
It’s already not true on mobile generally. No view source, no extensions, no user injected scripts. You get the page the server wants you to see.
If advertising ever intrudes on streaming the way it did on cable, I'll just transition out of watching TV altogether. I don't care near as much about keeping up with the zeitgeist as I used to. Maybe I'm just getting old.
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The TV zeitgeist is gone. People used to all watch the same shows at the same time.That made it the thing everyone had in common. Now TV is more like reading books. Everyone does it n their own time. It's still a big things, but it doesn't create a nationwide community. On top of this, you're also getting old :)
If you heard about Game of Thrones or Westworld or Stranger Things, or most recently, Tiger King, you'd realize this is very much still a thing for a large population. Weekly shows of certain types have massive speculation and plot discussion crowds with podcasts and analysis channels. Then there's a second viewership wave created by all the memes. Netflix's just drop the whole season model has cost them a lot in pub…