Eventually Walmart is going to start a price war with meat. It's going to be really interesting how the market will respond. I suspect a majority of people won't care.
Burger King is rolling out meatless Impossible Whoppers nationwide
61–70 of 374 posts
Re: Burger King is rolling out meatless Impossible Whoppers nationwide
#62Earlier quoted context omitted.
It's still vegetarian, just maybe not vegan.
Agreed - wasn't disputing that. All I was saying was that maybe us meat eaters who want to be slightly more healthy and slightly better for the environment are actually the target market.
I think you're correct here. I had an impossible burger, but I can say pretty clearly every person who is a meat eater regularly has found it more pleasing than long time vegetarians. I personally enjoy the Beyond Meat Patty more. Anecdotal evidence is only just that, but it's been a trend I've seen. Personally I hope this becomes a big success and people really enjoy it, even if it's not my thing.
Re: Burger King is rolling out meatless Impossible Whoppers nationwide
#63had my first impossible burger this weekend. the patty itself was like 6oz and cost $15 just for the burger (no fries). i'm in NYC and even this is a bit high for the area. it was also sitting on a large bun topped with lettuce/tomorrow. the patty was overwhelmed. I thought it tasted just ok and would give it a C. The whopper patty tastes better IMO.
I tasted the impossible burger a while ago and was underwhelmed by the taste. In NY we had bareburgers that provided us with the impossible before BK.
It's better than a typical veggie burger for sure but will definitely not choose it over meat.
Re: Burger King is rolling out meatless Impossible Whoppers nationwide
#64I lived in England for a bit and remember fast food places commonly having veggie burgers. This was both in Burger King and McDonald's. It was super convenient for that occasional quick bite. In the US, Burger King has been supplying veggie patties for some time, but I wonder why it took American fast food places so long to expand. For instance, why is there still an absence of veggie burgers in a typical US McDonald…
In America only one or two percent are vegetarians. In England it's over twenty percent! That's the reason it pays to cater to them.
My sister is a vegan and on my urging she tried an impossible burger when it first came to San Francisco and she loved it.
But Burger King is cooking the impossible burger on the same grill upon which they're grilling the meat. I haven't asked her but I'm guessing most vegans won't be buying their impossible burgers at Burger King for that reason.
Re: Burger King is rolling out meatless Impossible Whoppers nationwide
#65I feel like Taco Bell could have done this years ago with any old seitan product, and I await their announcement eagerly.
Re: Burger King is rolling out meatless Impossible Whoppers nationwide
#66I like White Castle impossible burgers . But, I actually liked the veggie burgers that Burger King already had . I expect Impossible ones being a step up.
WC Impossible burger was served too "rare" tasting for me. I hope BK is more regular fast food burger tasting.
Re: Burger King is rolling out meatless Impossible Whoppers nationwide
#67This is nice for all the reasons mentioned but honestly I'm probably not going to ever eat it until it makes its way onto the value menu. I don't go to fast food to get a $5 burger, I go there to get a $1.55 burger. I can't be the only one.
Well at some point we will have to reckon with the economics of how a $1.55 burger comes to be. It's simply not possible without sacrificing health, animal welfare, and the environment. Not trying to be preachy about this, but in a cheap meal there are many costs upstream which you pay for one way or another, just not at the counter.
You're not going to just convince the average consumer to not buy the $1.55 burger in front of them by telling them to think about the upstream. You need to provide them with a straightforward alternative. Right now a $5 meatless burger might be able to compete with a $5 beef burger, but it's still going to lose in the $1.55 weight class.
Re: Burger King is rolling out meatless Impossible Whoppers nationwide
#68had my first impossible burger this weekend. the patty itself was like 6oz and cost $15 just for the burger (no fries). i'm in NYC and even this is a bit high for the area. it was also sitting on a large bun topped with lettuce/tomorrow. the patty was overwhelmed. I thought it tasted just ok and would give it a C. The whopper patty tastes better IMO.
Whopper patties IMHO are the worst fast food burger patties. Sometimes they're over-microwaved and on the border of inedible. I can't imagine an impossible burger tasting worse.
Burger King actually flame grills their burger patties - are you saying they are overly tough or overly burnt?
Re: Burger King is rolling out meatless Impossible Whoppers nationwide
#69As far as I can tell, I'm the target demographic for this.
I eat beef (and other meat) burgers because I like how they taste. If this comes close, I'll gladly switch, even though they cost a little more. I'm far from vegetarian, but I've been thinking more and more that I'd like to slim down on my actual meat eating for a few reasons, including the environment, the animal living conditions, and the cholesterol.
The one thing I'm not happy about is trading fat for carbs. I'd rather stick to the protein and fat. But no solution is going to be perfect.
Re: Burger King is rolling out meatless Impossible Whoppers nationwide
#70This is a good gambit from BK, and just definitely a good trend overall.