Earlier quoted context omitted.
First of all, VAT is collected by the vendor. But the entity actually taxed is the customer. That's why VAT is an explicit line item on any bill. Second, almost all customers of Google Ads are businesses, with the resultant right get refunds for any VAT paid. Third, because of [second], most customers likely take a shortcut: if you add your VAT registration number to your account, Google does not even charge VAT.
> First of all, VAT is collected by the vendor VAT is collected by the government. Just because VAT appears as a line item on a bill, doesn't mean the vendor gets to book that as revenues. > Second, almost all customers of Google Ads are businesses, with the resultant right get refunds for any VAT paid. You mean, the business itself might charge a VAT from it's customer, and deduct the VAT it pays to vendors as "cost…
The case for income taxes paid by Google employees is better, but then most of them would also be paying high income tax if working for businesses that didn't use elaborate schemes to repatriate their profits.