61–70 of 90 posts
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I think the trick is in choosing a new name that actually sounds nicer than the old one, and not that of an alien overlord.
Well, they are mercenaries after all... I half suspect they picked a difficult to pronounce name so nobody would talk about them.
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This is one very recent very controversial rat study which relies on the group's previous observation that rats whose diets are supplemented with sucrose solution eat less to compensate for the sucrose, but don't eat less to compensate for HFCS. Look, to avoid a rathole argument that neither of us are really qualified to have, let's just stipulate: HFCS is evil. I completely agree. Regardless of any distinctive bioch…
An interesting personal observation to that controversial study: When I drink a regular hfcs-sweetened cola, it really has no noticable affect on my hunger level, on my fullness level, nothing. On the other hand when I drink one of the can sugar varieties, it actually does sate some hunger. Further, the cane sugar varieties make me feel full after drinking one. I am not unique in this observation... but it is still a…
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And, like I just said, table sugar breaks down into fructose during digestion, and "HFCS" isn't "HF" compared to "all other sweeteners"; it's "HF" compared to plain corn syrup, which is unpalatable. HFCS alarmism is knee-jerk wishful thinking from people who want to blame some boogeyman industrial process for all the nation's health problems. The problem is our addiction to sweetness. HFCS obviously abets this by mak…
HFCS also hits you much faster than normal sugar. All the HFCS hits you at once, the sucrose does actually take a small amount of time. While this may be difference between drinking a pint of 100 proof alcohol vs a cup of 200 proof (i.e. not much), it may prove signifigant. To me, people should have the labeling required to tell if this substance is in their food. I personally don't totally avoid it, nor do I look fo…
And? Sugar is what's bad for you. The "high fructose" in HFCS is "high" relative to other corn syrup ; table sugar breaks down into glucose and fructose during digestion. "Big Corn" is probably right, here; "HFCS" is a misleading term (for one thing, it doesn't mean anything --- different HFCS blends have wildly different amounts of fructose), and more importantly, the notion that it's just "the bad kind of sugar" th…
So, it should be labelled what it actually is, not rebranded to something more broad and misleading. HCFS-55 or HCFS-42 or HCFS-90, or whatever.
Back when I was in Business School, I did some strategic analysis role-modeling as if I were in charge of Monsanto. At the time, Monsanto was best known for the "terminator gene", suing farmers allegedly stealing their agricultural IP, and BT corn that killed monarch butterflies. I suggested that they change their name as the first part of their strategy to turn over a new leaf in both PR as well as core business act…
It's a good strategy. Interestingly Blackwater changed their name to Xe to try and shake off the bad image. http://en.wikipedia.org/wiki/Blackwater_Worldwide Still a nasty organization, name change or not.
Back when I was in Business School, I did some strategic analysis role-modeling as if I were in charge of Monsanto. At the time, Monsanto was best known for the "terminator gene", suing farmers allegedly stealing their agricultural IP, and BT corn that killed monarch butterflies. I suggested that they change their name as the first part of their strategy to turn over a new leaf in both PR as well as core business act…
It's a good strategy. Interestingly Blackwater changed their name to Xe to try and shake off the bad image. http://en.wikipedia.org/wiki/Blackwater_Worldwide Still a nasty organization, name change or not.
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Well, they are mercenaries after all... I half suspect they picked a difficult to pronounce name so nobody would talk about them.
Neither of the names are PR gold. 'Blackwater' is the plumber's term for sewage. 'Xe' sounds alien or like a B-movie villain accent: "We have xe plans, nothing will prevent xe final solution now!"
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Wow, you know what, I bet that's exactly why they picked the name. "Corn syrup" and "cane sugar" are comfortable and familiar. What could fit in with those better than "corn sugar"? One has to make a cognitive effort to distinguish them, and people don't make that kind of cognitive effort very often. This is brilliant marketing. The tobacco industry must be green with envy.
Just like distinguishing baking soda from baking powder.
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Maybe I'm Jewish and I want to keep kosher. Maybe I'm not. It is my decision what goes into my body. Not yours. Not some company's. There are a lot of foods I don't eat anymore. I happen to love chocolate. But I don't want to eat chocolate with PGPR in it, therefore I don't purchase Hershey's anymore. Is PGPR "bad" for me? Umm, no. When you were a child, you had (and ate) "wax lips" which are PGPR with some color add…
>It doesn't belong in my chocolate, therefore I refuse to eat it, and refuse to purchase foods with PGPR You're weird. Chocolate originally comes in bean form; some brilliant South Americans got the idea to grind it up with sugar and water and drink it. Chocolate in solid form is a pretty damn new idea and hardly even counts as a food; it's a pretty weird concoction to be a "purist" about. Where does your platonic id…
Blindly consuming anything put in front of you is weird.
Also, chocolate as a drink originated in Mexico and they didn't mix sugar with it. They mixed ground chili peppers.