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Cloudflare Stream – Combines video encoding, global delivery, and player

blog.cloudflare.com

61–70 of 266 posts

Re: Cloudflare Stream – Combines video encoding, global delivery, and player

#61
> There's no good technical reason not to enable lossless compression

Why would you want to losslessly compress audio or video? The resulting files would be huge--often too huge to steam. Lossy compression is what you want.

I must be misunderstanding the article?

Re: Cloudflare Stream – Combines video encoding, global delivery, and player

#62

>"Why? Simply put: the video streaming market is screwed up. While there's a lot of money spent on video, there are only really about 1,000 customers that do any meaningful level of streaming." So the statement that "the video streaming market is screwed up" is based on the fact that Cloudflare themselves only have 1K customers doing a meaningful level of streaming? You might want to talk to Akami, Amazon, Edgecast a…

No, to be clear, if you add up all the companies using all the CDNs you mention you only get to about 1,000 that are doing so at any meaningful and interesting scale. That's a shame. There should be 100x that. That's what we want to enable.

Do you have a citation on hand for this? I’m not familiar with the industry or incumbents and don’t know one way or the other.

Re: Cloudflare Stream – Combines video encoding, global delivery, and player

#63
post #55

So, will Cloudflare have the same kind of DMCA and/or ContentID controls that YouTube has? How will they police the content they stream for their clients/partners? I know a few online businesses that don't use YouTube because they operate in a grey area in terms of fair use on videos (videogame footage) and they don't want to build their video business on YT because of their "trust the claimant over the content produ…

We will respect copyrights and our obligations under the DMCA and other laws outside the United States.

i.e. my DMCA'd videos may no longer be accessible on Cloudflare. But people can still go directly to my site outside of Cloudflare. I just have to pay the bandwidth charges. :(

On top of that, I suspect there's no "3 strikes" rule, either. A cache is a cache. Entries in the cache expire for a lot of reasons, including legal ones. Lots of cache expiration has no impact on ongoing caching of new data.

Re: Cloudflare Stream – Combines video encoding, global delivery, and player

#64
post #50

Earlier quoted context omitted.

The value in Youtube is that Google pays for it, not the mainstream.

The value of Youtube is the network of content consumers and producers that use it. The danger of Youtube is it's total monopoly on video discovery. A system like this will make it easier to create Youtube competitors, so when youtube screws over a part of their producers / consumers they have somewhere viable to turn to.

Making it easier for people to create competitors to YouTube (and Netflix and Snapchat and Facebook and...) is exactly the reason we built this. Doing video at scale is far too difficult and, as video becomes more important, that difficulty is creating a barrier that keeps new entrants from getting into the market. We want to be a part of helping solve that.

Re: Cloudflare Stream – Combines video encoding, global delivery, and player

#65
This is very cool. We noticed the same thing -- it's stupidly hard and expensive to do anything cool with video -- and worked on a similar product in YC S12.

https://techcrunch.com/2013/04/08/yc-backed-tapin-tv-evolves...

Sadly, it didn't work out for a number of reasons, largely unrelated to the actual idea. I'm glad someone else is finally working on it.

Re: Cloudflare Stream – Combines video encoding, global delivery, and player

#66
post #55

So, will Cloudflare have the same kind of DMCA and/or ContentID controls that YouTube has? How will they police the content they stream for their clients/partners? I know a few online businesses that don't use YouTube because they operate in a grey area in terms of fair use on videos (videogame footage) and they don't want to build their video business on YT because of their "trust the claimant over the content produ…

We will respect copyrights and our obligations under the DMCA and other laws outside the United States.

Can you be more specific? I'm not invested in this, but if I were, I would want to know:

- will Cloudfare require a legal DMCA takedown notice in order to take down content, or will they allow 'trusted' partners such as large companies to simply assert a violation?

- will Cloudfare employ any sort of automated copyright screening algorithms, like ContentID, that automatically prevent sharing of some content?

- when served with a DMCA takedown, will Cloudfare immediately take down the content (presumption of guilt) or will they allow the content-provider time to respond, either to contest the takedown or take responsibility?

- will Cloudfare push back against or provide consequences for filing fradulent DMCA takedowns?

Re: Cloudflare Stream – Combines video encoding, global delivery, and player

#67

> There's no good technical reason not to enable lossless compression Why would you want to losslessly compress audio or video? The resulting files would be huge--often too huge to steam. Lossy compression is what you want. I must be misunderstanding the article?

I would assume because the CDN customers make downstream promises to their own customers that the data will maintain losslessness. There are two potential reasons why that guarantee might be useful that I can think of:

- your product is explicitly lossless as a feature (like Tidal for streaming lossless music)

- you have to provide the files to others for reasons other than watching or listening (like editing), where integrity matters, and the use case/context requires a stream instead of just a file download

Re: Cloudflare Stream – Combines video encoding, global delivery, and player

#68

>"Why? Simply put: the video streaming market is screwed up. While there's a lot of money spent on video, there are only really about 1,000 customers that do any meaningful level of streaming." So the statement that "the video streaming market is screwed up" is based on the fact that Cloudflare themselves only have 1K customers doing a meaningful level of streaming? You might want to talk to Akami, Amazon, Edgecast a…

No, to be clear, if you add up all the companies using all the CDNs you mention you only get to about 1,000 that are doing so at any meaningful and interesting scale. That's a shame. There should be 100x that. That's what we want to enable.

Could you please provide a citation for that figure of only 1K companies doing any meaningful and interesting scale. Also what does "meaningful and interesting scale" mean? What is the criteria? This all sounds like typical Cloudfalre marketing bullshit.

Re: Cloudflare Stream – Combines video encoding, global delivery, and player

#69

Here are the technical details behind Cloudflare Stream: https://blog.cloudflare.com/how-cloudflare-streams/

Any idea when the pricing will be finalized?

We have a good sense of the pricing but want to talk with more customers during the beta period. We're sure that it will be charged on something that doesn't create a perverse incentive against innovation (like per-byte pricing). Initially the pricing will be time based (e.g., per minute viewed) and we think we may be able to create a CPM price (i.e., per view regardless of length up to some limit). Our goal is to be the lowest cost, highest quality, easiest solution in the market.

Re: Cloudflare Stream – Combines video encoding, global delivery, and player

#70

>"Why? Simply put: the video streaming market is screwed up. While there's a lot of money spent on video, there are only really about 1,000 customers that do any meaningful level of streaming." So the statement that "the video streaming market is screwed up" is based on the fact that Cloudflare themselves only have 1K customers doing a meaningful level of streaming? You might want to talk to Akami, Amazon, Edgecast a…

No, to be clear, if you add up all the companies using all the CDNs you mention you only get to about 1,000 that are doing so at any meaningful and interesting scale. That's a shame. There should be 100x that. That's what we want to enable.

Is the solution to video streaming being overly centralized really to centralize everything under one CDN?
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