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A crashed advertisement reveals logs of a facial recognition system

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Re: A crashed advertisement reveals logs of a facial recognition system

#61

Earlier quoted context omitted.

In a few stores here in Australia, I am asked for my post code (or country of residence if no post code) by the cashier when ringing up a sale. Predominantly at tourist/tour related points of sale, but I've also had it an electronics and white goods stores. No idea if the operator is also recording gender and perceived age group etc., but I do know that on most occasions, you can opt not to answer the post code quest…

I'm not sure if it's true, but a friend once told me the reason a store asked for your zip code was to see if they had a large audience coming from a certain area. This let them know other locations to possibly open other stores.

I've heard (unsure if true) it was to reduce entropy.

IE they keep the last 4 digits of your credit card, combined with a post code you have a unique id.

Re: A crashed advertisement reveals logs of a facial recognition system

#62
post #15

You'd be surprised / scared / outraged if you knew how common this is. Any time you've been in a public place for the past few years, you've likely been watched, analysed and optimised for. Advertising in the physical world is just as scummy as it's online equivalent. Check out the video here http://sightcorp.com/ for an ultra creepy overview. You can even try their live demo: https://face-api.sightcorp.com/demo_basi…

I was blown away by the accuracy of Microsoft's https://how-old.net/ This just kicked it up a notch.

Re: A crashed advertisement reveals logs of a facial recognition system

#63
post #15

You'd be surprised / scared / outraged if you knew how common this is. Any time you've been in a public place for the past few years, you've likely been watched, analysed and optimised for. Advertising in the physical world is just as scummy as it's online equivalent. Check out the video here http://sightcorp.com/ for an ultra creepy overview. You can even try their live demo: https://face-api.sightcorp.com/demo_basi…

>You can even try their live demo I'd rather not give them my facial image so they can optimize for me.

Matched to your IP none the less. I wonder why Microsoft made that "how old are you?" web app...

Re: A crashed advertisement reveals logs of a facial recognition system

#64
post #15

You'd be surprised / scared / outraged if you knew how common this is. Any time you've been in a public place for the past few years, you've likely been watched, analysed and optimised for. Advertising in the physical world is just as scummy as it's online equivalent. Check out the video here http://sightcorp.com/ for an ultra creepy overview. You can even try their live demo: https://face-api.sightcorp.com/demo_basi…

I tried the demo. A little sad, that it sees me as 12 years older than I am, and that I apparently always look angry and disgusted! I'm going to blame it on my glasses and bushy beard, and try to look at the bright side - apparently face scanning systems aren't quite good enough to get a read on me yet. (And try not to be too sad about looking like a grumpy old man) (Anyone else with a glasses, a beard, or other non-…

It thinks I'm 15-20 years older than I am, and even if I smile it thinks I'm angry.

Re: A crashed advertisement reveals logs of a facial recognition system

#65

Earlier quoted context omitted.

In a few stores here in Australia, I am asked for my post code (or country of residence if no post code) by the cashier when ringing up a sale. Predominantly at tourist/tour related points of sale, but I've also had it an electronics and white goods stores. No idea if the operator is also recording gender and perceived age group etc., but I do know that on most occasions, you can opt not to answer the post code quest…

I'm not sure if it's true, but a friend once told me the reason a store asked for your zip code was to see if they had a large audience coming from a certain area. This let them know other locations to possibly open other stores.

As far back as 2000, my partner was asked for her zip code as we made a purchase and I curtly replied "no comment," to the surprise of everyone there. She walked for her phone number, which really irritated me because this was a $5 retail purchase of some type), and I got more curt when I said, "You don't need that!"

I've been annoyed by this stuff long before most people were ready to consider privacy concerns anything more than paranoia.

Re: A crashed advertisement reveals logs of a facial recognition system

#66

Earlier quoted context omitted.

I'm not sure if it's true, but a friend once told me the reason a store asked for your zip code was to see if they had a large audience coming from a certain area. This let them know other locations to possibly open other stores.

I've heard (unsure if true) it was to reduce entropy. IE they keep the last 4 digits of your credit card, combined with a post code you have a unique id.

Not necessary, most point of sale systems can provide a unique hashed or tokenized version of the account number for analytics and identification purposes.

Re: A crashed advertisement reveals logs of a facial recognition system

#67

Okay, time to start wearing ski masks and Santa Claus costumes in public at all times.

"It's that guy in the ski mask and santa claus outfit again" sadly makes you MORE identifiable (unless you can talk a ton of other people into doing the same).

Re: A crashed advertisement reveals logs of a facial recognition system

#68

Earlier quoted context omitted.

I'm not sure if it's true, but a friend once told me the reason a store asked for your zip code was to see if they had a large audience coming from a certain area. This let them know other locations to possibly open other stores.

As far back as 2000, my partner was asked for her zip code as we made a purchase and I curtly replied "no comment," to the surprise of everyone there. She walked for her phone number, which really irritated me because this was a $5 retail purchase of some type), and I got more curt when I said, "You don't need that!" I've been annoyed by this stuff long before most people were ready to consider privacy concerns anyth…

I like to give fake numbers in these situations. The way I see it, intentionally supplying bogus data is one of the only ways we have left to fight the machines and their algorithms!

Re: A crashed advertisement reveals logs of a facial recognition system

#69
post #42

Earlier quoted context omitted.

In a few stores here in Australia, I am asked for my post code (or country of residence if no post code) by the cashier when ringing up a sale. Predominantly at tourist/tour related points of sale, but I've also had it an electronics and white goods stores. No idea if the operator is also recording gender and perceived age group etc., but I do know that on most occasions, you can opt not to answer the post code quest…

I always give the post code of the shop, if I know it, or one nearby that I do know.

Wait, why do you know the post codes of the places you shop?

Re: A crashed advertisement reveals logs of a facial recognition system

#70
post #20

Earlier quoted context omitted.

For those that haven't seen it, here's the scene where all the digital signage knows who John Anderton is: https://youtu.be/7bXJ_obaiYQ The movie was released in 2002, so fairly prescient.

It wasn't that prescient; public-location commercial facial recognition system had been deployed for several years, and companies were, IIRC, already actively promoting customer tracking and advertising applications at the time.

It was rare, bulky, expensive, slow, and highly inaccurate at the time.

http://www.enterstageright.com/archive/articles/0102/0102fac...

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