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Twitter Plans Hundreds More Job Cuts as Soon as This Week

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Re: Twitter Plans Hundreds More Job Cuts as Soon as This Week

#61

Post by h4nkoslo »

madengr wrote: post #10

You'd think they would have figured out targeted ads by now. If I follow people who post about RF/Microwave, antennas, SDR, and ham radio, one would think I'd see ads from Keysight and Tektronix, but no, it's garbage like football and pop music. FAIL! I also don't like that I don't see all the tweets from a person. They are pruning the timeline. Good riddance to twitter.

As to the first, without seeing their internals, they might simply not have enough ad volume from more niche advertisers to cater to such customers. Everyone loves "brand" advertising because the decision to, say, buy a Chevy is essentially unattributable, and they spend a lot on ads to achieve saturation. By contrast, small "product" advertisers might actually expect to see ROI.

They are leaving an enormous amount of money on the table by not inserting their own affiliate links though.

Re: Twitter Plans Hundreds More Job Cuts as Soon as This Week

#62

Post by throwaway420 »

dbg31415 wrote: post #2

How many people does it really take to run Twitter? If they need more than 100 people I'd be really shocked.

It's hard for me to understand how Twitter has so many employees when:

a) The site has relatively few major features beyond displaying lots of text in chronological order. b) The site is so overwhelmingly shitty.

They had a great thing going for themselves years back when developers were really excited about building on the Twitter API and experimenting with it in all kinds of ways and creating great new apps daily. That stopped when Twitter started running wild and harassing devs and making investment into the Twitter ecosystem practically impossible. They could have kept their costs down and just needed a small number of employees to keep the infrastructure up.

Re: Twitter Plans Hundreds More Job Cuts as Soon as This Week

#63

Post by rodgerd »

dbg31415 wrote: post #2

How many people does it really take to run Twitter? If they need more than 100 people I'd be really shocked.

> How many people does it really take to run Twitter?

Given that the Salesforce buyout fell over because Salesforce didn't want to be associated with the alt-rightists and other assorted neo-Nazis running around the service, apparently more people in their abuse team than they currently have.

Re: Twitter Plans Hundreds More Job Cuts as Soon as This Week

#64

Post by LordHumungous »

h4nkoslo wrote: post #61
madengr wrote: post #10

You'd think they would have figured out targeted ads by now. If I follow people who post about RF/Microwave, antennas, SDR, and ham radio, one would think I'd see ads from Keysight and Tektronix, but no, it's garbage like football and pop music. FAIL! I also don't like that I don't see all the tweets from a person. They are pruning the timeline. Good riddance to twitter.

As to the first, without seeing their internals, they might simply not have enough ad volume from more niche advertisers to cater to such customers. Everyone loves "brand" advertising because the decision to, say, buy a Chevy is essentially unattributable, and they spend a lot on ads to achieve saturation. By contrast, small "product" advertisers might actually expect to see ROI. They are leaving an enormous amount o…

Well that's kind of a chicken and egg thing though. If they don't have the features that make for effective ad targeting, then small advertisers don't see ROI.

Re: Twitter Plans Hundreds More Job Cuts as Soon as This Week

#65

Post by Agustus »

h4nkoslo wrote: post #61
madengr wrote: post #10

You'd think they would have figured out targeted ads by now. If I follow people who post about RF/Microwave, antennas, SDR, and ham radio, one would think I'd see ads from Keysight and Tektronix, but no, it's garbage like football and pop music. FAIL! I also don't like that I don't see all the tweets from a person. They are pruning the timeline. Good riddance to twitter.

As to the first, without seeing their internals, they might simply not have enough ad volume from more niche advertisers to cater to such customers. Everyone loves "brand" advertising because the decision to, say, buy a Chevy is essentially unattributable, and they spend a lot on ads to achieve saturation. By contrast, small "product" advertisers might actually expect to see ROI. They are leaving an enormous amount o…

They need to follow the google and Facebook advertising models. When they were starting as platforms, I was able to advertise with success, competing with a small budget for niche markets. If they do not have the advertising niche, reach out to entrepreneurs.

Re: Twitter Plans Hundreds More Job Cuts as Soon as This Week

#66

Post by siquick »

mason240 wrote: post #41
madengr wrote: post #10

You'd think they would have figured out targeted ads by now. If I follow people who post about RF/Microwave, antennas, SDR, and ham radio, one would think I'd see ads from Keysight and Tektronix, but no, it's garbage like football and pop music. FAIL! I also don't like that I don't see all the tweets from a person. They are pruning the timeline. Good riddance to twitter.

I've spent about $100 trying to promote my history podcast curation site on Twitter, and only got about 5 hits.

In comparison to FB ads (and my experience), Twitter ads are absolutely useless.

Re: Twitter Plans Hundreds More Job Cuts as Soon as This Week

#67

Post by cocktailpeanuts »

niftich wrote: post #18

Can we talk about Fabric again? Fabric [1] is a product done by Twitter but heavily de-emphasizes the Twitter association -- it's a value-added Twitter SDK that apps can build into themselves and get crash reporting (ex-Crashlytics) and ad network integration (MoPub) too. In the scheme of Twitter's self-reflection trying to figure out how to cut costs and find what it wants to do, do you feel Fabric fits into it? Do…

This is why I don't use Fabric. It's really unfortunate.

This great piece of technology doesn't belong to them. I would use it if it was owned by some other company that's more fit for the ownership, such as Google, because I know they have a clear business model and know exactly what they will do with the data they gather. But at this point Twitter has 0 trust among developers.

Why would I depend on a piece of technology developed by a company that's struggling to find a way to make money and will probably do whatever is possible to extract value out of its assets? (Which includes spinning it off to oblivion)

Re: Twitter Plans Hundreds More Job Cuts as Soon as This Week

#69

Post by LordHumungous »

throw2016 wrote: post #28

There is value in twitter. Even the people who joke about twitter probably realise there is value in it. There is still nothing that enables one to broadcast information and enable real time conversations better than twitter for companies, governments orgs or celebrities. That twitter cannot extract value from these cash rich and price insensitive entities is a gigantic mystery.

Right? I really don't get it. There are entire industries built around producing content that goes viral. Charge Coca Cola $eleventy million for "super tweets" that look like normal tweets. Maybe this is already happening?

Re: Twitter Plans Hundreds More Job Cuts as Soon as This Week

#70

Post by dingbat »

throw2016 wrote: post #28

There is value in twitter. Even the people who joke about twitter probably realise there is value in it. There is still nothing that enables one to broadcast information and enable real time conversations better than twitter for companies, governments orgs or celebrities. That twitter cannot extract value from these cash rich and price insensitive entities is a gigantic mystery.

in order to extract value, isnt it first necessary to define that value (of broadcasting info and enabling real time conversations)? that would seem to be a big mystery.
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